NZ Coastal Seafoods (ASX:NZS) has today announced its plans to sell collagen powder, extracted from the Kiwi Ling fish, to China’s nutraceuticals market.
The Ling fish’s swim bladder is called a Ling maw which the company notes is recognised as one of the world’s highest protein foods.
Up to 90% of the protein in Ling maw it is made up of collagen, according to NZ Coastal.
Its foray into collagen powder builds on an already proven appeal to the speciality Chinese seafood market.
Consumers perceive it provides benefits to muscles and bones as a dietary addition.
Management is working into its assumptions US data from Grand View Research finding the value of collagen markets in 2020 to be over US$8bn.
Grand View expects the value of the market to expand by 9% a year between now and 2028.
“Commercialisation of the new marine collagen powder is a major milestone for the company,” New Zealand Coastal Seafoods CEO Andrew Peti said.
NZ Coastal will use a patent hydrolysis process to manufacture the powder, which it notes was in turn developed by Medical Collagen New Zealand.
Commercial orders will be processed and manufactured by partners working to exact specification, before being shipped from Christchurch.
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