How YPB Group is fighting back against the $2.3tn counterfeiting industry
We talk to CEO John Houston and COO Martin Ross to discuss their anti-counterfeiting technology
Mentioned
HIGHLIGHTS
- The counterfeiting industry has been valued at $2.3tn - more than Canada's GDP
- Counterfeit products pose serious health risks
- YPB have developed technology to protect company products from counterfeiting
0:17 - How long have you been YPB Group’s CEO?
0:27 - What did you do before this?
0:41 - In 10 seconds, can you describe the company’s overall mission?
0:53 - What are YPB Group’s main products?
1:03 - And what makes YPB Group stand out from its competitors?
1:11 - In ten seconds or less, can you describe YPB’s anti-counterfeit technology?
1:24 - What made you enter this sector?
1:42 - Are counterfeit products a threat to companies’ profits?
1:57 - Has counterfeiting increased during Covid?
2:12 - Do you think bricks and mortar shopping will return once lockdowns end worldwide?
2:29 - YPB Group recently entered South Korea. Is demand for your software stronger in Asian markets?
2:48 - Where are most counterfeit products produced?
2:57 - What’s one impact of counterfeiting people may not realise?
3:12 - What’s on the cards for the company moving forward?
3:34 - Is YPB Group set to operate in Asia for the long term?
3:45 - So far, what has market interest in YPB’s products been like?
4:10 - What is needed for the company’s growth to continue?
4:25 - What is YPB Group currently working on at this minute?
4:36 - Where do you see YPB Group in one year?
4:50 - And what about in five years’ time?
