Tuesday marked an abrupt plummet for Australian retail sales, down -3.9% month-on-month in December and marking the first monthly decline since December 2021.
The fall was well-below Bloomberg estimates of a 0.4% increase and also the fourth largest decline on record (second if you exclude Covid-related data).
“The large fall in December suggests that retail spending is slowing due to high cost-of-living pressures. Retail businesses reported that many consumers had responded to these pressures by doing more Christmas shopping in November," said Ben Dorber, ABS Head of Retail Statistics.
Food retailing was the only industry to post an increase, up 0.3%. While the cafes, restaurants and takeaway food segment was relatively unchanged compared to the previous month.
Goldman Sachs said they were "not surprised ... that a pull forward in November Cyber Weekend sales as well as a combination of warm weather and strong outbound travel" resulted in a muted Boxing Day sales period.
The analysts note that the Food and Liquor category was the only category that accelerated in December, up 8.2% year-on-year compared to 5.4% in the first half of FY23.
As a result, the investment bank reiterated its key stock calls as outlined in its 1H23 result preview for Consumer and Retail stocks. Their key picks include:
Woolworths (Buy, $41.20 target price): Goldman expects 1H21 group sales growth of 3.5% but EBIT growth of 12% on higher margins.
Endeavour Group (Buy, $7.80 target price): Recent discussion on NSW gaming regulatory tightening has weighed on Endeavour's recent share price performance. The investment bank notes that gaming reflects approximately 45% of hotel revenues but the decline in share price "largely reflects the potential implementation". A strong retail and hotels result is expected amid accelerating liquid retail sales. Hotel sales forecast to recover to at least 15% of pre-Covid levels.
Breville (Buy, $23.50 target price): Goldman believes that the "secular trend of coffee consumption upgrade continues globally" and that Breville will stand to benefit as a leader in this space. This was evidenced by better-than-expected December quarter results from the company's rival De-Longhi. The investment bank expects 1H23 net profits and sales to grow around 6.1-6.2%.
Not all was positive, with two Sell ratings on two household names:
Coles (Sell, $14.90 target price): Elevated supply chain costs in the near-term is expected to pressure margins. Goldman forecasts Supermarket EBIT margins to fall around 30 bps to 4.7% and EBIT to fall -0.9% in FY23.
Wesfarmers (Sell, $42.20 target price): Wesfarmers was flagged as having the highest risk of volume deleveraging impacting margins. The investment bank said a key focus will be on the outlook into 2H23, where they expect Bunnings comparable sales to go negative (around -5%).
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