Prime Financial Group Ltd (pfg) Logo

Prime Financial Group Ltd (PFG)

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VOLUME
DIV YIELD
PE RATIO
1 YR RETURN
52 WEEK RANGE
Overview
Financials
News
Announcements

PFG ASX Chart

Snapshot

Prime Financial Group Limited (PFG) is an Advisory, Capital & Asset Management Group, operating across four areas in Accounting & Business Advisory, Wealth Management, SMSF and Capital in its three locations of Melbourne, Sydney and Brisbane.

Share Price Activity (ASX)

Last (Price)
Change 0.00 (0.00)
Bid / Ask -
Volume
Volume (4w avg)
Turnover
Open
Day Range -
VWAP
Prev Close
Last Trade

Performance

1 Week
1 Month
2026 YTD
1 Year
vs Sector (1yr) -6.54%
vs ASX 200 (1yr) -9.41%

Size

Market Cap Question Mark Icon
Excludes mandatory escrowed shares and foreign shares.
ASX Rank 1,223 of 2,338
Sector Rank 485 of 746

Key Fundamentals

Shares Issued
Sector Financial Services
Similar Companies BOL / BOLDA / VRS
EPS $0.026
DPS $0.0169
Book Value Per Share $0.228

Broker Consensus

PFG is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.

Announcements

Price Sensitive only

Corporate Overview

Corporate Details

Head Office Southbank VIC 3006
Website www.primefinancial.com.au
Registry Computershare
Auditor Ernst & Young
Date Listed 7 Dec 2004

Upcoming Calendar (Forecasted)

Date Event
25/08/2026 Report (Prelim)
25/08/2026 Report (Annual)
18/02/2027 Report (Interim)

Former Company Names

  • Australian Value Funds Management Limited (AVU), 25/11/2005. AVFM Ltd (AVU), 05/01/2007.

Dividend History

DPS and Yield calculations use the Pay Date.

Ex-Date Amount Franking Gross Type Payable
27/02/2026 $0.008 100% $0.0114 Interim 27/03/2026
02/09/2025 $0.0089 100% $0.0127 Final 25/09/2025
28/02/2025 $0.0077 100% $0.011 Interim 26/03/2025
02/09/2024 $0.0085 100% $0.0121 Final 26/09/2024
18/03/2024 $0.0075 100% $0.0107 Interim 28/03/2024
01/09/2023 $0.008 100% $0.0114 Final 29/09/2023
03/03/2023 $0.007 100% $0.01 Interim 31/03/2023
02/09/2022 $0.006 100% $0.0086 Final 30/09/2022
04/03/2022 $0.005 100% $0.0071 Interim 01/04/2022
03/09/2021 $0.004 100% $0.0057 Final 01/10/2021
01/04/2021 $0.003 100% $0.0043 Interim 03/05/2021
02/10/2020 $0.0025 100% $0.0036 Final 02/11/2020
02/04/2020 $0.002 100% $0.0029 Interim 01/05/2020
26/09/2019 $0.002 100% $0.0029 Final 01/11/2019
04/04/2019 $0.002 100% $0.0029 Interim 03/05/2019
27/09/2018 $0.0045 100% $0.0064 Final 01/11/2018
29/03/2018 $0.0045 100% $0.0064 Interim 27/04/2018
27/09/2017 $0.0045 100% $0.0064 Final 26/10/2017
31/03/2017 $0.004 100% $0.0057 Interim 28/04/2017
28/09/2016 $0.004 100% $0.0057 Final 27/10/2016
31/03/2016 $0.004 100% $0.0057 Interim 29/04/2016
25/09/2015 $0.004 100% $0.0057 Final 27/10/2015
30/03/2015 $0.004 100% $0.0057 Interim 29/04/2015
26/09/2014 $0.004 100% $0.0057 Final 28/10/2014
20/03/2014 $0.004 100% $0.0057 Interim 23/04/2014
25/09/2013 $0.005 100% $0.0071 Final 29/10/2013
14/03/2013 $0.0025 100% $0.0036 Interim 17/04/2013
19/09/2012 $0.0025 100% $0.0036 Final 16/10/2012
14/03/2012 $0.0075 100% $0.0107 Interim 17/04/2012
14/09/2011 $0.0075 100% $0.0107 Final 11/10/2011
08/03/2011 $0.0075 100% $0.0107 Interim 12/04/2011
08/09/2010 $0.0075 100% $0.0107 Final 28/09/2010
10/03/2010 $0.0075 100% $0.0107 Interim 30/03/2010
Show All

See Upcoming Dividends for all ASX companies.

Key Data
DPS(TTM) $0.0169
Gross DPS(TTM) $0.0241
Dividend yield
Gross yield
Payout Ratio 68%
DRP Yes
DRP Features --

Directors & Management

Directors

Management

Director Transactions

PFG directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
17/12/25 Matthew(Matt) Murphy Sell +158,515 $0.226 ($35,809) On-market trade
15/12/25 Simon Madder Issued 729,233 $0.227 $165,900 Conversion of securities
15/12/25 Simon Madder Exercise 729,233 $0.227 $165,900 Conversion of securities
15/12/25 Tim Bennett Issued 526,315 $0.227 $119,736 Conversion of securities
15/12/25 Tim Bennett Exercise 526,315 $0.227 $119,736 Conversion of securities
12/12/25 Matthew(Matt) Murphy Sell +35,029 $0.226 ($7,913) On-market trade
11/12/25 Matthew(Matt) Murphy Sell +31,468 $0.23 ($7,237) On-market trade
10/12/25 Matthew(Matt) Murphy Sell +28,988 $0.23 ($6,667) On-market trade
09/12/25 Matthew(Matt) Murphy Sell +59,329 $0.23 ($13,645) On-market trade
08/12/25 Matthew(Matt) Murphy Sell +47,569 $0.23 ($10,940) On-market trade
05/12/25 Matthew(Matt) Murphy Sell +15,036 $0.23 ($3,458) On-market trade
04/12/25 Matthew(Matt) Murphy Sell +207,959 $0.23 ($47,830) On-market trade
03/12/25 Matthew(Matt) Murphy Sell +166,107 $0.23 ($38,204) On-market trade
01/12/25 Simon Madder Expiry 729,234 $0.225 $164,077 As advised by the company
01/12/25 Simon Madder Issued 2,496,286 $0.225 $561,664 Issue of securities
01/12/25 Tim Bennett Sell +275,258 $0.231 ($63,671) On-market trade
01/12/25 Tim Bennett Expiry 526,316 $0.225 $118,421 As advised by the company
01/12/25 Tim Bennett Issued 1,549,616 $0.225 $348,663 Issue of securities
01/12/25 Matthew(Matt) Murphy Sell +491,992 $0.231 ($113,587) On-market trade
01/12/25 Matthew(Matt) Murphy Issued 70,140 $0.225 $15,781 Issue of securities
24/11/25 Tim Bennett Sell +312,742 $0.23 ($71,950) On-market trade
24/11/25 Matthew(Matt) Murphy Sell +293,626 $0.23 ($67,533) On-market trade
14/11/25 Tim Bennett Sell +212,000 $0.235 ($49,820) On-market trade
14/11/25 Matthew(Matt) Murphy Sell +264,382 $0.235 ($62,130) On-market trade
06/11/25 Tim Bennett Sell +200,000 $0.235 ($47,000) On-market trade
06/11/25 Matthew(Matt) Murphy Sell +200,000 $0.235 ($47,000) On-market trade
04/06/25 Simon Madder Transfer 3,318,600 $0.225 $746,685 Off-market transfer
04/06/25 Simon Madder Transfer 3,318,600 $0.225 $746,685 Off-market transfer
04/06/25 Simon Madder Buy +1,100,000 $0.23 $253,000 Off-market trade
30/05/25 Tim Bennett Sell +550,000 $0.22 ($121,000) On-market trade
30/05/25 Matthew(Matt) Murphy Sell +1,250,000 $0.22 ($275,000) On-market trade
24/12/24 Tim Bennett Issued 761,099 $0.23 $175,052 Conversion of securities
24/12/24 Tim Bennett Exercise 761,099 $0.23 $175,052 Conversion of securities
24/12/24 Simon Madder Issued 3,163,624 $0.23 $727,633 Conversion of securities
24/12/24 Simon Madder Exercise 3,163,624 $0.23 $727,633 Conversion of securities
03/07/24 Matthew(Matt) Murphy Issued 250,000 $0.20 $50,000 Rights issue
03/07/24 Tim Bennett Issued 250,000 $0.20 $50,000 Rights issue
03/07/24 Simon Madder Issued 250,000 $0.20 $50,000 Rights issue
28/03/24 Tim Bennett Issued 138,867 $0.20 $27,773 Dividend Reinvestment Plan (DRP)
28/03/24 Simon Madder Issued 769,305 $1.00 $769,305 Dividend Reinvestment Plan (DRP)
05/12/23 Matthew(Matt) Murphy Issued 468,750 $0.225 $105,468 Issue of securities
05/12/23 Matthew(Matt) Murphy Issued 781,250 $0.225 $175,781 Conversion of securities
05/12/23 Matthew(Matt) Murphy Exercise 781,250 $0.225 $175,781 Conversion of securities
05/12/23 Tim Bennett Issued 703,125 $0.225 $158,203 Issue of securities
05/12/23 Tim Bennett Issued 3,000,000 $0.225 $675,000 Conversion of securities
05/12/23 Tim Bennett Exercise 3,000,000 $0.225 $675,000 Conversion of securities
05/12/23 Simon Madder Buy +3,101,964 $0.225 $697,941 Conversion of securities
05/12/23 Simon Madder Exercise 3,101,964 $0.225 $697,941 Conversion of securities
30/11/23 Tim Bennett Issued 1,052,631 $0.225 $236,841 Issue of securities
30/11/23 Simon Madder Issued 1,458,467 $0.225 $328,155 Issue of securities
25/11/22 Tim Bennett Issued 761,099 $0.24 $182,663 Issue of securities
25/11/22 Simon Madder Issued 3,163,624 $0.24 $759,269 Issue of securities
26/11/21 Simon Madder Issued 3,101,963 $0.17 $527,333 Issue of securities
26/11/21 Matthew(Matt) Murphy Issued 781,250 $0.17 $132,812 Issue of securities
26/11/21 Tim Bennett Issued 3,000,000 $0.17 $510,000 Issue of securities
01/05/20 Simon Madder Issued 570,727 $0.05 $28,536 Dividend Reinvestment Plan (DRP)
03/05/19 Peter Madder Issued 217,142 $0.07 $15,200 Dividend Reinvestment Plan (DRP)
03/05/19 Simon Madder Issued 792,672 $0.07 $55,487 Dividend Reinvestment Plan (DRP)
02/03/18 Paul Cowan Buy +100,000 $0.135 $13,500 On-market trade
01/03/18 Simon Madder Buy +150,000 $0.13 $19,500 Off-market trade
24/11/17 Peter Madder Transfer 822,403 $0.18 $148,000 Off-market transfer
21/12/16 Simon Madder Buy +1,661,002 $0.105 $174,737 Participation in share purchase plan
21/12/16 Peter Madder Buy +876,079 $0.105 $92,164 Participation in share purchase plan
Show All

Director Interests

The current holdings of PFG directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Matthew(Matt) Murphy 17/12/2025 12,103,583 11,878,571 N/A N/A
Tim Bennett 15/12/2025 2,541,992 1,287,414 N/A N/A
Simon Madder 15/12/2025 3,318,600 34,902,534 N/A N/A
Andrea Slingsby 05/07/2024 0 N/A N/A N/A

Shareholder Info

Top 20 Shareholders
About the Data

Data supplied by Morningstar and accurate on Jun 30, 2025.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
Domain Investment (Melbourne) Pty Ltd 24,076,741 9.40%
Kiut Investments Pty Ltd <Keppel Investments Unit A/C> 12,247,927 4.78%
Gogorm Super Pty Ltd <Gogorm Super Fund A/C> 12,210,789 4.77%
Willoughby Capital Pty Ltd <Willoughby Capital A/C> 6,400,000 2.50%
Rockslide Pty Ltd <Rockslide A/C> 6,345,754 2.48%
Ascension Business Investments Pty Ltd <Ascension Business Inv A/C> 6,128,571 2.39%
Sonning Road Pty Ltd <Psb Superannuation Fund A/C> 6,067,142 2.37%
HSBC Custody Nominees (Australia) Limited 6,013,906 2.35%
Culverwood Superannuation Pty Ltd <Culverwood A/C> 5,912,656 2.31%
Equity Plan Services Pty Ltd 5,235,456 2.04%
Prudence Maree Dalton and Harley Leonard Dalton <Dalton Family A/C> 5,185,454 2.02%
CITICORP Nominees Pty Limited 4,487,428 1.75%
Mr Peter Watson 4,400,000 1.72%
Hishenk Pty Ltd 4,200,000 1.64%
Dmx Capital Partners Limited 4,066,582 1.59%
Plutus Capital Pty Ltd <Harrison Family A/C> 3,687,174 1.44%
Timothy Paul Eric Bennett 3,541,992 1.38%
Mr Matthew Shayne Keohan Smith & Ms Sasha Kimberley Smith <The Smith Family S/F A/C> 3,534,713 1.38%
Loch Ventures Pty Ltd <Loch Ventures Family A/C> 3,405,519 1.33%
Drakevale Pty Ltd <Joanne&Peter Kennedy S/F A/C> 3,337,296 1.30%

Shareholder Distribution

As reported in the most recent Annual Report.

The most recent Annual Report didn't contain Shareholder Distribution data.

Substantial Shareholders

No Substantial Shareholders for PFG in our database.

Shareholders Buying

12 month transaction history compiled from ASX announcements.

No buy transactions reported by Substantial Shareholders in the past 12 months.

Shareholders Selling

12 month transaction history compiled from ASX announcements.

No sell transactions reported by Substantial Shareholders in the past 12 months.

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
2025 $0.225 30 June
2024 $0.19 28 June
2023 $0.20 30 June
2022 $0.17 30 June
2021 $0.097 30 June
2020 $0.07 30 June
2019 $0.065 28 June
2018 $0.125 29 June
2017 $0.18 30 June
2016 $0.10 30 June
2015 $0.095 30 June
2014 $0.105 30 June
PFG Historical Price Data (CSV)
Up to 20 years of EOD share price history

Important note:

All year-end and CSV data is "as traded on the day" and ignores corporate actions (e.g. share splits)

Market Index, ASX and Morningstar Logos

All data on this page is supplied by the ASX, Morningstar and Market Index. Read the disclaimer.