Sequoia Financial Group Ltd (seq) Logo

Sequoia Financial Group Ltd (SEQ)

___:___ · Financial Services
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SEQ ASX Chart

Snapshot

Sequoia Financial Group Ltd (SEQ) is an integrated financial services company providing products and services to self-directed retail and wholesale clients and those of third-party professional service firms.

Share Price Activity (ASX)

Last (Price)
Change 0.00 (0.00)
Bid / Ask -
Volume
Volume (4w avg)
Turnover
Open
Day Range -
VWAP
Prev Close
Last Trade

Performance

1 Week
1 Month
2026 YTD
1 Year
vs Sector (1yr) -69.73%
vs ASX 200 (1yr) -72.61%

Size

Market Cap Question Mark Icon
Excludes mandatory escrowed shares and foreign shares.
ASX Rank 1,834 of 2,338
Sector Rank 640 of 746

Key Fundamentals

Shares Issued
Sector Financial Services
Similar Companies KAM / ECP / APL
EPS -$0.005
DPS $0.07
Book Value Per Share $0.372

Broker Consensus

SEQ is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.

Announcements

Price Sensitive only

Corporate Overview

Corporate Details

Head Office Melbourne VIC 3000
Website www.sequoia.com.au
Registry Registry Direct
Auditor William Buck Audit (VIC) Pty Ltd
Date Listed 19 Sep 2000

Upcoming Calendar (Forecasted)

Date Event
26/08/2026 Div Pay Date
27/08/2026 Report (Prelim)
27/08/2026 Report (Annual)
22/02/2027 Report (Interim)

Former Company Names

  • MDS Financial Group Limited (MWS), 08/12/2015
  • CommSoft Group Limited (CSG) 19/04/2006. Mdsnews Limited (MWS), 04/12/2007

Dividend History

DPS and Yield calculations use the Pay Date.

Ex-Date Amount Franking Gross Type Payable
30/03/2026 $0.01 100% $0.0143 Interim 26/08/2026
30/03/2026 $0.01 100% $0.0143 Interim 29/06/2026
30/03/2026 $0.01 100% $0.0143 Interim 07/04/2026
30/03/2026 $0.01 100% $0.0143 Interim 03/06/2026
30/03/2026 $0.01 100% $0.0143 Interim 15/05/2026
03/09/2025 $0.02 100% $0.0286 Final 23/09/2025
04/03/2025 $0.02 100% $0.0286 Interim 18/03/2025
02/09/2024 $0.05 100% $0.0714 Final 11/09/2024
05/03/2024 $0.02 100% $0.0286 Interim 13/03/2024
12/09/2023 $0.04 100% $0.0571 Interim 29/09/2023
03/03/2023 $0.007 100% $0.01 Interim 29/03/2023
09/09/2022 $0.009 100% $0.0129 Final 10/10/2022
23/02/2022 $0.005 100% $0.0071 Interim 15/03/2022
10/09/2021 $0.006 100% $0.0086 Final 11/10/2021
24/02/2021 $0.004 100% $0.0057 Interim 15/03/2021
11/09/2020 $0.004 100% $0.0057 Final 12/10/2020
10/10/2018 $0.005 100% $0.0071 Final 25/10/2018

See Upcoming Dividends for all ASX companies.

Key Data
DPS(TTM) $0.07
Gross DPS(TTM) $0.10
Dividend yield
Gross yield
Payout Ratio 68%
DRP No
DRP Features --

Directors & Management

Directors

Management

Director Transactions

SEQ directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
24/06/26 Garry Crole Buy +64,965 $0.12 $7,795 On-market trade
26/03/26 Garry Crole Buy +44,569 $0.23 $10,250 On-market trade
28/11/25 Garry Crole Buy +50,000 $0.236 $11,809 On-market trade
28/11/25 Garry Crole Buy +50,000 $0.236 $11,809 On-market trade
03/09/25 Garry Crole Buy +78,731 $0.30 $23,619 On-market trade
29/04/25 Garry Crole Buy +34,666 $0.34 $11,786 On-market trade
23/10/24 Garry Crole Buy +42,501 $0.36 $15,300 On-market trade
10/09/24 Garry Crole Buy +87,834 $0.38 $33,376 On-market trade
29/05/24 Garry Crole Exercise 500,000 $0.45 $225,000 Exercise of options
29/05/24 Garry Crole Buy +450,000 $0.45 $202,500 Exercise of options
29/05/24 Garry Crole Buy +50,000 $0.45 $22,500 Exercise of options
30/04/24 Charles Sweeney Buy +250,000 $0.45 $112,500 Exercise of options
30/04/24 Charles Sweeney Exercise 250,000 $0.45 $112,500 Exercise of options
01/11/23 Kevin Pattison Buy +20,833 $0.481 $10,019 On-market trade
25/10/23 Garry Crole Buy +14,537 $0.48 $6,978 On-market trade
23/10/23 Garry Crole Buy +15,000 $0.485 $7,275 On-market trade
17/10/23 Garry Crole Buy +19,829 $0.48 $9,517 On-market trade
09/10/23 Garry Crole Buy +66,269 $0.476 $31,526 On-market trade
02/10/23 Garry Crole Buy +63,863 $0.485 $30,973 On-market trade
21/03/23 John Larsen Buy +50,000 $0.54 $27,000 On-market trade
01/07/22 Garry Crole Expiry 500,000 $0.59 $295,000 Options expired
23/05/22 Kevin Pattison Buy +250,000 $0.36 $90,000 Exercise of options
23/05/22 Kevin Pattison Exercise 250,000 $0.36 $90,000 Exercise of options
23/05/22 John Larsen Buy +500,000 $0.36 $180,000 Exercise of options
23/05/22 John Larsen Exercise 500,000 $0.36 $180,000 Exercise of options
20/05/22 Charles Sweeney Buy +250,000 $0.36 $90,000 Exercise of options
20/05/22 Charles Sweeney Exercise 250,000 $0.36 $90,000 Exercise of options
15/03/22 John Larsen Buy +770 $0.679 $523 Dividend Reinvestment Plan (DRP)
15/03/22 Kevin Pattison Buy +2,703 $0.68 $1,838 Dividend Reinvestment Plan (DRP)
15/03/22 Charles Sweeney Buy +2,274 $0.68 $1,546 Dividend Reinvestment Plan (DRP)
09/12/21 John Larsen Buy +50,000 $0.676 $33,791 On-market trade
26/11/21 Garry Crole Buy +61,188 $0.67 $40,995 On-market trade
26/11/21 Garry Crole Buy +12,500 $0.67 $8,375 On-market trade
11/10/21 Garry Crole Buy +8,607 $0.638 $5,491 Dividend Reinvestment Plan (DRP)
11/10/21 Garry Crole Buy +9,404 $0.638 $5,999 Dividend Reinvestment Plan (DRP)
11/10/21 Charles Sweeney Buy +2,880 $0.638 $1,837 Dividend Reinvestment Plan (DRP)
11/10/21 John Larsen Buy +13,924 $0.638 $8,883 Dividend Reinvestment Plan (DRP)
11/10/21 John Larsen Buy +975 $0.638 $622 Dividend Reinvestment Plan (DRP)
15/03/21 Garry Crole Issued 8,104 $0.448 $3,628 Dividend Reinvestment Plan (DRP)
15/03/21 Garry Crole Issued 44,670 $0.448 $19,999 Dividend Reinvestment Plan (DRP)
15/03/21 John Larsen Issued 13,111 $0.448 $5,870 Dividend Reinvestment Plan (DRP)
15/03/21 John Larsen Issued 918 $0.448 $411 Dividend Reinvestment Plan (DRP)
15/03/21 Charles Sweeney Issued 2,712 $0.448 $1,214 Dividend Reinvestment Plan (DRP)
30/12/20 Garry Crole Issued 1,000,000 $0.117 $117,000 Issue of options
30/12/20 John Larsen Issued 1,000,000 $0.117 $117,000 Issue of options
30/12/20 Kevin Pattison Issued 500,000 $0.118 $59,000 Issue of options
30/12/20 Charles Sweeney Issued 500,000 $0.118 $59,000 Issue of options
12/10/20 Garry Crole Buy +10,827 $0.331 $3,584 Dividend Reinvestment Plan (DRP)
12/10/20 Garry Crole Buy +131,086 $0.331 $43,402 Dividend Reinvestment Plan (DRP)
12/10/20 John Larsen Buy +17,516 $0.331 $5,799 Dividend Reinvestment Plan (DRP)
12/10/20 John Larsen Buy +1,226 $0.33 $405 Dividend Reinvestment Plan (DRP)
12/10/20 Charles Sweeney Buy +3,624 $0.331 $1,199 Dividend Reinvestment Plan (DRP)
27/08/20 Garry Crole Buy +50,000 $0.28 $14,000 On-market trade
29/05/20 Kevin Pattison Buy +131,578 $0.19 $24,999 On-market trade
19/05/20 John Larsen Buy +100,000 $0.19 $19,000 On-market trade
07/05/20 John Larsen Buy +150,000 $0.185 $27,750 On-market trade
02/04/20 John Larsen Buy +457,137 $0.16 $73,141 On-market trade
27/03/20 John Larsen Buy +90,000 $0.16 $14,400 On-market trade
24/03/20 John Larsen Buy +199,765 $0.16 $31,962 On-market trade
24/03/20 John Larsen Transfer 250,000 $0.15 $37,500 Off-market transfer
24/03/20 John Larsen Transfer 250,000 $0.15 $37,500 Off-market transfer
02/12/19 John Larsen Buy +150,000 $0.21 $31,500 On-market trade
26/11/19 Garry Crole Buy +73,043 $0.20 $14,609 On-market trade
16/09/19 Kevin Pattison Buy +40,026 $0.19 $7,605 On-market trade
06/09/19 Kevin Pattison Buy +3,062 $0.19 $582 On-market trade
06/09/19 Charles Sweeney Buy +83,988 $0.19 $15,958 On-market trade
30/08/19 Charles Sweeney Buy +13,977 $0.19 $2,656 On-market trade
29/08/19 Charles Sweeney Buy +7,035 $0.19 $1,337 On-market trade
27/05/19 Garry Crole Buy +68,008 $0.19 $12,922 On-market trade
12/04/19 Garry Crole Buy +30,985 $0.203 $6,290 On-market trade
01/04/19 Charles Sweeney Buy +195,000 $0.24 $46,800 On-market trade
25/10/18 John Larsen Issued 3,098 $0.323 $1,000 Dividend Reinvestment Plan (DRP)
25/10/18 Scott Beeton Issued 150,024 $0.323 $48,416 Dividend Reinvestment Plan (DRP)
25/10/18 Garry Crole Issued 12,207 $0.323 $3,940 Dividend Reinvestment Plan (DRP)
25/10/18 Garry Crole Issued 164,434 $0.323 $53,067 Dividend Reinvestment Plan (DRP)
23/10/18 Scott Beeton Buy +80,000 $0.325 $25,995 On-market trade
20/09/18 Scott Beeton Buy +27,617 $0.33 $9,114 On-market trade
19/09/18 Scott Beeton Buy +2,073 $0.33 $684 On-market trade
17/09/18 Scott Beeton Buy +170,310 $0.33 $56,202 On-market trade
12/09/18 Scott Beeton Buy +200,000 $0.34 $68,000 On-market trade
10/09/18 Scott Beeton Buy +100,000 $0.34 $34,000 On-market trade
29/06/18 Scott Beeton Sell +2,537,705 $0.33 ($837,443) On-market trade
27/12/17 Scott Beeton Buy +2,500 $0.31 $775 On-market trade
13/12/17 Scott Beeton Buy +60,000 $0.31 $18,600 On-market trade
01/12/17 Scott Beeton Issued 2,000,000 $0.32 $640,000 Issue of options
01/12/17 Garry Crole Issued 588,000 $0.30 $176,400 Issue of securities
01/12/17 Garry Crole Issued 9,873,500 $0.32 $3,159,520 Issue of securities
29/06/17 Garry Crole Sell +1,047,066 $0.30 ($314,120) Off-market trade
13/12/16 Scott Beeton Buy +22,220 $0.225 $5,000 As advised by the company

Director Interests

The current holdings of SEQ directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Garry Crole 24/06/2026 11,858,470 1,357,966 0 N/A
David Hentschke 08/06/2026 N/A 142,518 N/A N/A
Yingyi (Sophie) Chen 24/11/2025 1,684,316 N/A N/A N/A

Shareholder Info

Top 20 Shareholders

Data supplied by Morningstar and accurate on Aug 18, 2025.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
J P Morgan Nominees Australia Pty Limited 17,722,913 14.34%
Sandhurst Trustees Ltd (Jmfg Consol A/C) 10,217,298 8.27%
Mr Garry Crole 9,358,136 7.57%
Bondland Australia Holdings Pty Ltd 6,000,000 4.85%
HSBC Custody Nominees (Australia) Limited 3,593,795 2.91%
Asia Pacific Energy Limited 2,958,121 2.39%
Dmx Capital Partners Limited 2,402,726 1.94%
Netwealth Investments Limited (Super Services A/C) 2,190,818 1.77%
BNP Paribas Nominees Pty Ltd (Ib Au Noms Retailclient) 2,016,200 1.63%
Mr Neil Clifford Duncan 2,010,472 1.63%
Vanward Investments Limited 1,974,497 1.60%
HSBC Custody Nominees (Australia) Limited A/C 2 1,835,661 1.49%
Tibarrum Pty Ltd (Paul Robinson Fam S/F A/C) 1,698,000 1.37%
Emerald Shares Pty Limited (Emerald Unit A/C) 1,500,000 1.21%
Brownlow Pty Ltd 1,350,000 1.09%
Ruffy Steeden Legacy Pty Ltd (Ruffy Steeden Legacy Sf A/C) 1,310,000 1.06%
Dixson Trust Pty Ltd 1,300,000 1.05%
Leopard Asset Management Pty Ltd 1,200,000 0.97%
Phillips Consolidated Pty Ltd (Phillips Fam Super Fund A/C) 1,050,000 0.85%
Mr Don Lazzaro and Mrs Ann Lazzaro (Super Fund A/C) 1,000,000 0.81%

Shareholder Distribution

As reported in the most recent Annual Report.

Holding Size 1 - 1,000 1,001 - 5,000 5,001 - 10,000 10,001 - 100,000 100,001+ Total
No. of Shareholders 84 208 82 373 117 864

Substantial Shareholders

A substantial shareholder is a person or entity that owns 5% or more of the voting shares in a company. Shares can be held through multiple entities, so the Substantial Shareholders list differs from the Top 20 Shareholders list.

Shareholding changes less than 1% do not require notification to the market. When all “Last Notice” dates are identical, it suggests that no (or minimal) change has occurred since the most recent Annual Report.

Note: If a substantial shareholder's stake drops below 5%, the "Shareholders Selling" field shows full ownership as sold and sets "New %" to zero, even if they continue to hold shares under the limit.

Name Last Notice Total Shares Shares Held (%)
Garry Peter Crole 18/08/2025 12,915,671 10.45
Sandhurst Trustees Ltd 18/08/2025 10,217,298 8.27
JP Morgan Nominees Australia Pty Limited 18/08/2025 17,722,913 14.34
JM Financial Group Limited 17/11/2025 13,174,247 10.66
Anthony Christopher Jones 31/10/2025 7,585,741 6.14
Bondland Australia Holdings Pty Limited 09/09/2025 6,500,000 5.20
Asia Pacific Energy Limited 11/05/2026 6,500,000 5.30

Shareholders Buying

12 month transaction history compiled from ASX announcements.

Date Name Bought Previous % New %
11-05-26 Asia Pacific Energy Limited 6,500,000 -- 5.30
17-11-25 JM Financial Group Limited 3,649,565 7.71 10.66
09-09-25 Bondland Australia Holdings Pty Limited 6,500,000 -- 5.20
01-08-25 JM Financial Group Limited 1,864,823 6.20 7.71

Shareholders Selling

12 month transaction history compiled from ASX announcements.

Date Name Sold Previous % New %
02-03-26 DMX Asset Management Limited 6,566,657 5.10 --
14-11-25 Cojones Pty Ltd 13,817,804 11.71 --
31-10-25 Anthony Christopher Jones 9,436,415 12.90 6.14
30-07-25 The Australian Wealth Advisors Group Ltd 18,825,047 15.23 --
15-07-25 The Australian Wealth Advisors Group Ltd 3,547,829 18.02 15.23

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
2025 $0.355 30 June
2024 $0.475 28 June
2023 $0.535 30 June
2022 $0.59 30 June
2021 $0.55 30 June
2020 $0.205 30 June
2019 $0.17 28 June
2018 $0.34 29 June
2017 $0.32 30 June
2016 $0.002 30 June
2015 $0.001 30 June
2014 $0.002 30 June
SEQ Historical Price Data (CSV)
Up to 20 years of EOD share price history

Important note:

All year-end and CSV data is "as traded on the day" and ignores corporate actions (e.g. share splits)

Market Index, ASX and Morningstar Logos

All data on this page is supplied by the ASX, Morningstar and Market Index. Read the disclaimer.