My Food Bag Group Ltd (mfb) Logo

My Food Bag Group Ltd (MFB)

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MFB Chart

MFB's Principal Activity is the online food delivery business providing meal kits and ready made meals to New Zealand households

Share Price Activity

Last (Price)
Change 0.00 (0.00)
Bid / Ask -
Volume (4w avg)
Day Range -
Prev Close
Last Trade


1 Week
1 Month
2021 YTD
1 Year
vs Sector (1yr) -
vs ASX 200 (1yr) -39.05%


Market Capitalisation
ASX Rank 504 of 2,237
Sector Rank

Key Information

Shares Issued
Sector Consumer Cyclical
Similar Companies -
EPS $0.00
DPS $0.00
NTA per share $0.00

Broker Consensus

MFB is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.


Date Heading Pages File Size Time

Company Overview

My Food Bag Group Limited (MFB) is an online food delivery business and New Zealand's standing meal kit provider. Each week My Food Bag delivers thousands of bags full of nutritious, locally sourced ingredients along with easy-to-follow recipes direct to families across New Zealand, taking the stress out of meal times and bringing families together.

Incorporation Details

No incorporation details available.

Corporate Details

Head Office Parnell Auckland New Zealand 1052
Registry Link Market Services
Auditor Ernst & Young
Date Listed 5 Mar 2021

Upcoming Calendar

No calendar entries available.

Dividend History

Ex-Date Amount Franking Gross Type Payable
No dividends paid.

See Upcoming Dividends for all ASX companies.

Directors & Management

Directors & Management

Name Title Since Bio
Mr Jonathan (Jon) Keith Macdonald Non-Executive Director Mar 2021 Director Bio icon

Mr Jonathan (Jon) Keith Macdonald

Non-Executive Director

Mr Macdonald has experience in technology, the internet and consumer behaviour. He held senior roles at Trade Me for more than 15 years, including 11 years as Chief Executive Officer, and has since held a position as a director (through Trade Me's parent company, Titan Parent NZ Ltd). He is also on the boards of Contact Energy, Mitre 10, NZX, and Sharesies. Earlier in his career, Jon worked in the UK for HSBC, and in Australia and New Zealand for Deloitte.

Mr Antony (Tony) John Carter Non-Executive Chairman,Non-Executive Director Mar 2021 Director Bio icon

Mr Antony (Tony) John Carter

Non-Executive Chairman,Non-Executive Director

Mr Carter has a range of experience in governance across the consumer, industrial services, infrastructure, and energy sectors. Tony moved into governance following an executive career, where he served as Chief Executive and Managing Director at Foodstuffs - New Zealand's one of retail organisation - for 10 years. Tony is currently Chairman of Datacom and TR Group and sits on the respective boards of ANZ Bank New Zealand and Vector. He was formerly Chair of Air New Zealand for six years, Chair of Fisher & Paykel Healthcare for eight years and a director of Fletcher Building for nine years. He was Chairman of the New Zealand Institute when it merged with the New Zealand Business Roundtable to form the New Zealand Initiative in 2012, of which he served as inaugural Chairman until 2013.

Ms Jennifer (Jen) Louise Bunbury Non-Executive Director Mar 2021 Director Bio icon

Ms Jennifer (Jen) Louise Bunbury

Non-Executive Director

Ms Bunbury has a background in financial services, including NZX listings, acquisitions, mergers, and strategic advisory. She was a director in the Investment Banking team at Craigs Investment Partners for nine years, with experience in the horticulture, logistics, and energy sectors. Her earlier career included investor relations roles at BHP and Publicis in Europe, following four years in the Investment Banking team at ABN Amro in New Zealand. Most recently, Jen served as the Chief Financial Officer for NZX50-listed Tourism Holdings until October 2020 and was a director of Togo Group during this time. She has participated in the Future Directors' programme, spending 12 months with the board of agribusiness Scales Corporation.

Ms Sarah Kristina Hindle Non-Executive Director Mar 2021 Director Bio icon

Ms Sarah Kristina Hindle

Non-Executive Director

Ms Hindle has a range of experience in management and governance across the technology and consumer sectors. She was most recently the founding general manager of Tech Futures Lab, where she helped to grow NZ's tech-led learning institute. Previously, Sarah was Global Head of Business Delivery for Direct Wines and Manager of Customer Experience and Digital for KPMG Boxwood in the United Kingdom. She began her career as a solicitor for Minter Ellison Rudd Watts in New Zealand. Sarah is also involved in agri-tech and the application of 'tech for good' and has held governance roles as Chair of the Executive Council of AgriTech New Zealand and as a director and deputy chair for NZTech.

Mr Christopher John Whittington Marshall Non-Executive Director Mar 2021 Director Bio icon

Mr Christopher John Whittington Marshall

Non-Executive Director

Mr Marshall has co-founded Waterman Capital in 2004 and is currently serving as an executive director of Waterman Capital. Waterman Capital is a private company investor which invests in mid-market New Zealand growth businesses. Chris has more than 20 years of principal investment experience in New Zealand. Prior to this Chris worked in a management consulting role in London assisting mid-market businesses. Chris is a member of Waterman's Investment Committee and is currently a non-executive director of Healthcare Holdings Limited (owner of the Mercy Ascot Hospitals and other healthcare businesses) and a non-executive director of Lewis Holdings Limited, an investment company associated with Sir David Levene.

Mr Kevin Lester Bowler Chief Executive Officer Mar 2021

Director Transactions

MFB directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
25/03/21 Jonathan (Jon) Macdonald Buy +10,000 $1.52 $15,200 On-market trade
19/03/21 Antony (Tony) Carter Buy +20,000 $1.63 $32,600 On-market trade
10/03/21 Antony (Tony) Carter Buy +20,000 $1.71 $34,200 On-market trade

Director Interests

The current holdings of MFB directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Jonathan (Jon) Macdonald 25/03/2021 64,054 N/A N/A N/A
Antony (Tony) Carter 19/03/2021 N/A 94,054 N/A N/A
Christopher Marshall 05/03/2021 N/A 38,220,019 N/A N/A
Sarah Hindle 05/03/2021 10,811 N/A N/A N/A
Jennifer (Jen) Bunbury 05/03/2021 N/A 16,216 N/A N/A

Shareholder Info

Top 20 Shareholders About the Data

Data supplied by Morningstar and accurate on Mar 5, 2021.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
New Zealand Central Securities Depositary Limited 81,349,951 33.56%
Waterman Fund 3 LP 38,165,965 15.74%
Forsyth Barr Limited 11,286,527 4.66%
Jarden Securities Limited 8,872,407 3.66%
Cecilia Charlotte L Robinson & James Charles Robinson & Heimsath Alexander Trustee 7,430,258 3.06%
Theresa Elizabeth Gattung & Philippa Mary Greenwood 6,825,158 2.82%
JP Morgan Nominees Australia Pty Limited 6,471,215 2.67%
Custodial Services Limited (4 A/C) 5,583,439 2.30%
National Nominees Limited 4,056,602 1.67%
Carlos Edward James Bagrie & Covisory Trust Limited & JKA Holdings Limited 3,775,639 1.56%
Custodial Services Limited (3 A/C) 3,564,953 1.47%
Leveraged Equities Finance Limited 3,342,702 1.38%
Craigs Investment Partners Limited 3,104,581 1.28%
JB Were (NZ) Nominees Limited (NZ Resident A/C) 3,018,995 1.25%
New Zealand Depositary Nominee (1 A/C) 2,167,162 0.89%
Neville Charles Goldie & Colin John McEwan & Kevin John Roberts (Red Rose A/C) 2,047,152 0.84%
Hobson Wealth Partners Limited 1,946,649 0.80%
Custodial Services Limited (2 A/C) 1,935,100 0.80%
FNZ Custodians Limited 1,723,528 0.71%
Citicorp Nominees Pty Limited 1,601,153 0.66%

Shareholder Distribution

As reported in the most recent Annual Report.

Holding Size 1 - 1,000 1,001 - 5,000 5,001 - 10,000 10,001 - 100,000 100,001+ Total
No. of Shareholders 2,785 2,000 532 413 82 5,812

Substantial Shareholders

No Substantial Shareholders for MFB in our database.

Shareholders Buying

12 month transaction history compiled from ASX announcements.

Date Name Bought Previous % New %
26-03-21 Harbour Asset Management Limited 2,783,575 10.33 11.47
08-03-21 Harbour Asset Management Limited 2,670,437 9.22 10.33
05-03-21 Milford Asset Management Limited 15,405,406 -- 6.35
05-03-21 Waterman Fund 3 LP 38,165,965 -- 15.74
05-03-21 Harbour Asset Management Limited 22,364,742 -- 9.22

Shareholders Selling

12 month transaction history compiled from ASX announcements.

No sell transactions reported by Substantial Shareholders in the past 12 months.

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
No Financial Year End data available
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MFB Historical Price Data (CSV)
Up to 20 years of EOD share price history
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