Impelus Ltd (ims) Logo

Impelus Ltd (IMS)

___:___ · AUD

IMS Chart

IMS's Principal Activity is the technology led Digital Customer Generation utilising Digital Performance Marketing (DPM).

Share Price Activity

Last (Price)
Change 0.00 (0.00)
Bid / Ask -
Volume (4w avg)
Day Range -
Prev Close
Last Trade


1 Week
1 Month
2021 YTD
1 Year
vs Sector (1yr) +21.12%
vs ASX 200 (1yr) +22.03%


Market Capitalisation
ASX Rank 2273 of 2,560
Sector Rank 57 of 61

Key Information

Shares Issued
Sector Communication Services
Similar Companies RXH / IVO / AER
EPS -$0.01
DPS $0.00
NTA per share $0.00

Broker Consensus

IMS is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.


Date Heading Pages File Size Time

Company Overview

Impelus Limited (IMS, formerly Mobile Embrace Limited) deals in technology led Digital Customer Generation utilising Digital Performance Marketing (DPM). As a DPM customer generation company the consolidated entity, through its DPM platforms and infrastructure, enables businesses to acquire customers at scale via digital channels and devices.

Incorporation Details

Incorporated in NSW in 01/10/1999 as Sharon Austen Limited. Name changed to Gallery Global Networks Limited on 26/08/2002. Name changed to Mobileactive Limited (MBA) on 02/12/2005. Sector changed to IT (4510) on 15/12/2005. Code changed to Mobile Embrace Limited (MBE) on 15/07/2011

Corporate Details

Head Office Sydney NSW 2000
Registry Link Market Services
Auditor MNSA Pty Ltd
Date Listed 11 May 2000

Upcoming Calendar

Date Event
30/08/2021 Report (Prelim)
30/09/2021 Report (Annual)

Dividend History

Ex-Date Amount Franking Gross Type Payable
No dividends paid.

See Upcoming Dividends for all ASX companies.

Directors & Management

Directors & Management

Name Title Since Bio
Ms Vanessa Chidrawi Company Secretary Feb 2019
Mr Brendan Thomas Birthistle Non-Executive Chairman,Non-Executive Director Dec 2018 Director Bio icon

Mr Brendan Thomas Birthistle

Non-Executive Chairman,Non-Executive Director

Mr Birthistle has and substantial strategic and operational experience. Early in his career, he worked as a management consultant with WD Scott, and as a Corporate Planner for ICL Australia (International Computers) and Wormald International Limited. As a CEO of Raynors (a subsidiary of Adelaide Steamships), he and the management team successfully transformed what was a moribund company. Brendan operated his boutique financial planning organisation, Connaught Consultants, for over 30 years (1984 to 2015). To achieve a better deal for Australian shareholders, he served the Australian Shareholders Association serving as Chairman for 3 years in the early Nineties. In 2003 he was elected as a Director of CCI a small struggling listed coal testing company and was partly instrumental in the turn-around of the Company and its eventual sale. Investors were rewarded with a four-fold increase in their original investment. For the past ten years, Brendan has concentrated on investing mainly in listed micro-cap companies. He presently owns shares in over 60 companies mainly technical and digital in nature. He is also a director of 3 successful private companies and The Eolas Foundation a charitable trust.

Mr David Andrew Haines Non-Executive Director May 2001 Director Bio icon

Mr David Andrew Haines

Non-Executive Director

Mr Haines was Secretary to the Standing Committee of Commonwealth, State and Territory Ministers with Censorship Responsibilities (1988 to 1994), Deputy Chief Censor, Australian Film Censorship Board (1986 to 1994) and Member of the Australian Film Censorship Board (1981-1994).

Director Transactions

IMS directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
04/02/20 Brendan Birthistle Exercise 669,000 $0.007 $4,683 Conversion of securities
04/02/20 Brendan Birthistle Issued 111,129,568 $0.007 $777,907 Conversion of convertible notes
04/02/20 Brendan Birthistle Exercise 669,000 $0.007 $4,683 Conversion of securities
04/02/20 Brendan Birthistle Issued 111,129,568 $0.007 $777,906 Conversion of convertible notes
11/12/19 Brendan Birthistle Issued 669,000 $1.00 $669,000 Purchase of convertibles
28/02/19 Brendan Birthistle Issued 22,041,636 $0.011 $242,458 Issue of securities
20/07/18 Neil Wiles Buy +750,000 $0.02 $15,000 Participation in share purchase plan
01/05/18 Neil Wiles Expiry 3,000,000 $0.024 $72,000 Options expired

Director Interests

The current holdings of IMS directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Brendan Birthistle 30/06/2020 142,543,636 127,549,568 N/A N/A
David Haines 30/06/2020 565,000 N/A N/A N/A

Shareholder Info

Top 20 Shareholders About the Data

Data supplied by Morningstar and accurate on Sep 29, 2020.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
Mr Brendan Thomas Birthistle 142,543,636 17.74%
Connaught Consultants (Finance) Pty Ltd 125,429,568 15.61%
Mr Scott Douglas Amos & Mrs Karen Elizabeth Amos 33,500,000 4.17%
Waughdoc Pty Ltd 22,176,639 2.76%
Mr Neil Wiles 12,000,000 1.49%
Panron Pty Ltd 10,320,800 1.28%
Incani & Papadopoulos Super Pty Ltd 10,080,000 1.25%
Mr Christian Andres Narvaez 10,000,000 1.24%
Communitee Pty Limited 9,283,000 1.16%
Mr Jeremy Steven Marple 9,014,084 1.12%
Panron Pty Ltd i 8,449,850 1.05%
Marsic Marine Holdings Pty Ltd 7,500,000 0.93%
Mr Albert Wijeweera 7,337,000 0.91%
Ms Kia Boon Tay 7,245,984 0.90%
Kmw Capital Investments Pty Ltd 5,420,000 0.67%
Kilnort Pty Ltd 5,300,000 0.66%
Yucaja Pty Ltd 5,300,000 0.66%
Ms Nadia Marine 5,100,000 0.63%
Custom Av Pty Ltd 5,000,000 0.62%
Mr Tony Hsu 4,700,000 0.59%
Mrs Anthee Win 4,680,633 0.58%

Shareholder Distribution

As reported in the most recent Annual Report.

Holding Size 1 - 1,000 1,001 - 5,000 5,001 - 10,000 10,001 - 100,000 100,001+ Total
No. of Shareholders 167 434 365 955 552 2,473

Substantial Shareholders

A substantial shareholder is a person or entity that owns 5% or more of the voting shares in a company. Shares can be held through multiple entities, so the Substantial Shareholders list differs from the Top 20 Shareholders list.

Shareholding changes less than 1% do not require notification to the market. When all “Last Notice” dates are identical, it suggests that no (or minimal) change has occurred since the most recent Annual Report.

Name Last Notice Total Shares Shares Held (%)
Brendan Birthistle 29/09/2020 270,093,204 33.62

Shareholders Buying

12 month transaction history compiled from ASX announcements.

No buy transactions reported by Substantial Shareholders in the past 12 months.

Shareholders Selling

12 month transaction history compiled from ASX announcements.

No sell transactions reported by Substantial Shareholders in the past 12 months.

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
2020 $0.004 30 June
2019 $0.01 28 June
2018 $0.017 29 June
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IMS Historical Price Data (CSV)
Up to 20 years of EOD share price history
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