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Adslot Ltd (ADS)

___:___ · Technology

ADS Chart


ADS's Principal Activity is the 1) Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and Symphony, market-leading workflow automation technology for media agencies. 2) Services - comprises digital marketing services - provided by the Group?s Webfirm division - and projectbased customisation of Trading Technology.

Share Price Activity

Last (Price)
Change 0.00 (0.00)
Bid / Ask -
Volume (4w avg)
Day Range -
Prev Close
Last Trade


1 Week
1 Month
2021 YTD
1 Year
vs Sector (1yr) -28.19%
vs ASX 200 (1yr) -32.66%


Market Capitalisation
ASX Rank 1,316 of 2,319
Sector Rank 120 of 223

Key Fundamentals

Shares Issued
Sector Technology
Similar Companies PTG / BID / ELS
EPS -$0.009
DPS $0.00
NTA per share $0.00

Broker Consensus

ADS is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.


Date Heading Pages File Size Time

Corporate Overview

Adslot Ltd (ADS, formerly Webfirm Group Limited) is an Australia based Internet technology and marketing company. It focuses to automate the trading of forward guaranteed display advertising, referred to as automated guaranteed. ADS provides its products and services for all global industries, with operations in North America, Europe and Asia Pacific and is headquartered in Melbourne in Australia. ADS have two product lines which are Trading technology and Services.

Incorporation Details

Incorporated in NSW on 14/05/1975 as Bundabah Forests Ltd. Name changed to Bundabah Ltd on 15/12/1982, to Westmark Corporation Ltd on 07/11/1986, to Resource Property & Investment Ltd on 18/08/1993, to Sino Pacific Investment Ltd on 21/04/1994 and to Bestway Pacific Ltd (BWY) on 10/01/1997. Name changed to Optum Group Limited (OPM) 07/07/2000. Namce changed to Optum Health Limited on 22/04/2003. Name changed to Ansearch Limited (ANH) on 19/12/2005. Code changed to Webfirm Group Limited (WFM) on 1/5/2009.

Corporate Details

Head Office Melbourne VIC 3000
Registry Computershare
Auditor Grant Thornton Audit Pty Ltd
Date Listed 17 Dec 1987

Upcoming Calendar (Forecasted)

Date Event
26/11/2021 Report (Annual)
24/02/2022 Report (Interim)
29/08/2022 Report (Prelim)
21/10/2022 Report (Annual)

Dividend History

DPS and Yield calculations use the Pay Date.

Ex-Date Amount Franking Gross Type Payable
No dividends paid.

See Upcoming Dividends for all ASX companies.

Directors & Management

Directors & Management

Name Title Since Bio
Mr Thomas (Tom) Arnold Triscari Non-Executive Director Aug 2021 Director Bio icon

Mr Thomas (Tom) Arnold Triscari

Non-Executive Director

Mr Triscari has digital media domain experience, having acted as a senior executive for adtech organisations throughout the US and Europe. Mr Triscari is currently the founder and Programmatic Economist at Lemonade Projects, which studies programmatic advertising through a microscope of economics, game theory and principles of radical transparency. Mr Triscari has previously acted as Managing Partner of Labmatik; CEO and Board Advisor to Yieldr; Founding Partner at Startupbootcamp Barcelona; Director of Publisher Marketplace & Business Intelligence at Criteo; Director of Sales Operations, Planning & Strategy at Yahoo! EMEA; and Strategy Consultant at IBB Consulting. He also advises various early-stage start-ups YieldPass, WaterCooler HQ, and Fiducia. Mr Triscari was also a visiting Professor of Digital Media at ESADE's MBA program in Barcelona, Spain.

Mr Andrew Dyer Non-Executive Director May 2018 Director Bio icon

Mr Andrew Dyer

Non-Executive Director

Mr Dyer is a Senior Partner and Director of The Boston Consulting Group (BCG). Mr Dyer has held local, regional and leadership positions, including leading BCG's People & Organization and Enablement Practices. He has also been a Member of BCG's global Executive Committee and holds roles on a number of BCG Board Committees. Mr Dyer has over 26 years consulting experience supporting senior executives to led companies around the world, with a focus on financial and other services businesses. Mr Dyer is also a Member of the Finance Committee of the Council of the Australian National University. Prior serving at BCG in 1994, Mr Dyer has had work for the Commonwealth Bank and the Australian Federal Government. He is a Member of the Risk Committee.

Ms Felicity Conlan Chief Financial Officer,Company Secretary Aug 2017
Ms Sarah Fiona Matheson Morgan Non-Executive Director Jan 2015 Director Bio icon

Ms Sarah Fiona Matheson Morgan

Non-Executive Director

Ms Morgan has experience in the finance industry, as part of independent corporate advisory firm Grant Samuel. Ms Morgan has been part of public and private company mergers and acquisitions, as well as equity and debt capital raisings. Ms Morgan is a Non-Executive Director of Nitro Software Limited, Future Generation Global Investment Company Limited and Whispir Limited. Ms Morgan was a NonExecutive Director of Hansen Technology Limited for part of the 2020 year. She is Chair of the Risk Committee.

Mr Benjamin Dixon Executive Director,Chief Executive Officer Dec 2013 Director Bio icon

Mr Benjamin Dixon

Executive Director,Chief Executive Officer

Mr Dixon has a career in the advertising industry goes back over 20 years and includes roles at agency groups including DDB and Mojo. He has experience across both the media buying and account management fields having held senior positions directing accounts for advertisers such as Telstra and Kraft Foods. He was in charge for the development and implementation of e-commerce and online strategies across a number of advertisers. In 1999 Mr Dixon conceptualised and then co-founded Facilitate Digital Pty Ltd, assuming the role of General Manager. Then in 3 years he played an role in steering the business through an industry collapse to a position of strength.

Mr Adrian Giles Non-Executive Director Nov 2013 Director Bio icon

Mr Adrian Giles

Non-Executive Director

Mr Giles is an entrepreneur in the Internet and Information Technology industries. In 1997 Mr Giles co-founded Sinewave Interactive which has had pioneer the concept of marketing a website using search engines and was the company in Australia to offer Search Engine Optimisation (SEO) as a service. Mr Giles co-founded Hitwise. Mr Giles is also Chairman of ORDER Esports and Chairman of Fortress Esports. He is a member of the the Risk Committee.

Mr Andrew John Barlow Executive Chairman,Executive Director Aug 2011 Director Bio icon

Mr Andrew John Barlow

Executive Chairman,Executive Director

Mr Barlow is an experienced technology entrepreneur. Prior Mr Barlow co-founded online competitive intelligence company, Hitwise, with Adrian Giles. Mr Barlow was also Founder and CEO of Max Super. Mr Barlow is also the Founder of Venturian.

Tom Peacock Chief Commercial Officer N/A

Director Transactions

ADS directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
09/09/21 Andrew Dyer Buy +1,000,000 $0.029 $28,600 On-market trade
06/09/21 Andrew Barlow Buy +2,297,332 $0.025 $57,433 On-market trade
02/02/21 Andrew Barlow Issued 2,500,000 $0.029 $72,500 Placement
02/02/21 Andrew Dyer Issued 2,500,000 $0.029 $72,500 Placement
02/02/21 Sarah Morgan Issued 1,034,483 $0.029 $30,000 Placement
28/01/21 Benjamin Dixon Issued 18,000,000 $0.029 $522,000 Issue of options
28/01/21 Andrew Dyer Issued 2,500,000 $0.029 $72,500 Issue of options
23/09/20 Andrew Barlow Buy +2,500,000 $0.026 $64,662 On-market trade
08/09/20 Andrew Barlow Buy +4,350,000 $0.022 $97,400 On-market trade
28/08/20 Andrew Dyer Buy +2,500,000 $0.024 $60,000 On-market trade
28/08/20 Adrian Giles Buy +399,201 $0.025 $9,980 On-market trade
25/03/20 Andrew Barlow Buy +1,500,000 $0.01 $15,000 On-market trade
20/03/20 Adrian Giles Buy +1,000,000 $0.012 $11,745 On-market trade
18/03/20 Andrew Dyer Buy +6,452,000 $0.01 $67,477 On-market trade
17/03/20 Andrew Barlow Buy +2,750,000 $0.011 $29,750 On-market trade
29/01/20 Adrian Giles Issued 2,000,000 $0.025 $50,000 Placement
29/01/20 Andrew Dyer Issued 6,000,000 $0.025 $150,000 Placement
29/01/20 Andrew Barlow Issued 6,000,000 $0.025 $150,000 Placement
29/01/20 Adrian Giles Issued 2,000,000 $0.025 $50,000 Placement
04/09/19 Andrew Dyer Buy +1,000,000 $0.027 $27,000 On-market trade
20/05/19 Adrian Giles Buy +2,000,000 $0.025 $50,000 On-market trade
20/05/19 Andrew Barlow Buy +4,928,000 $0.025 $123,200 On-market trade
20/05/19 Andrew Dyer Buy +7,000,000 $0.025 $175,000 On-market trade
31/01/19 Benjamin Dixon Issued 250,000 $0.04 $10,000 Conversion of securities
31/01/19 Benjamin Dixon Exercise 250,000 $0.04 $10,000 Conversion of securities

Director Interests

The current holdings of ADS directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Andrew Dyer 09/09/2021 N/A 55,111,342 6,500,000 N/A
Andrew Barlow 06/09/2021 0 70,000,000 0 N/A
Thomas (Tom) Triscari 09/08/2021 N/A N/A 6,000,000 N/A
Sarah Morgan 02/02/2021 0 1,234,983 N/A N/A
Benjamin Dixon 28/01/2021 4,511,950 33,091,710 19,000,000 N/A
Adrian Giles 02/01/2021 393,333 14,694,791 0 N/A

Shareholder Info

Top 20 Shareholders

Data supplied by Morningstar and accurate on Aug 13, 2020.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
National Nominees Limited 225,372,208 12.22%
Mr Peter Diamond & Mrs Diana Diamond 200,000,000 10.85%
J P Morgan Nominees Australia Pty Limited 139,394,209 7.56%
Dawnie Dixon Pty Ltd 86,046,522 4.67%
J & M Barlow Pension Fund 60,440,000 3.28%
Invia Custodian Pty Limited 60,252,850 3.27%
Mr Andrew Barlow 58,352,668 3.16%
Capital Accretion Pty Ltd 34,235,296 1.86%
Zero Nominees Pty Ltd 33,500,000 1.82%
Ambleside Ventures Pty Ltd 33,091,710 1.79%
Sapeame Pty Ltd 30,700,000 1.66%
Citicorp Nominees Pty Limited 27,659,170 1.50%
HSBC Custody Nominees (Australia) Limited 21,382,837 1.16%
Stock Range Pty Ltd 19,764,704 1.07%
Hillboi Nominees Pty Ltd 19,540,512 1.06%
Charmed5 Pty Ltd 17,055,000 0.92%
Mr Peter Stankovic 15,500,000 0.84%
G & D Dixon Investments Pty Ltd 12,302,184 0.67%
Mr Vladimir Anthony Vitez & Ms Catherine Mary Dowlan 11,000,000 0.60%
Mr Antony Andrew Sheil 10,773,499 0.58%

Shareholder Distribution

As reported in the most recent Annual Report.

The most recent Annual Report didn't contain Shareholder Distribution data.

Substantial Shareholders

A substantial shareholder is a person or entity that owns 5% or more of the voting shares in a company. Shares can be held through multiple entities, so the Substantial Shareholders list differs from the Top 20 Shareholders list.

Shareholding changes less than 1% do not require notification to the market. When all “Last Notice” dates are identical, it suggests that no (or minimal) change has occurred since the most recent Annual Report.

Name Last Notice Total Shares Shares Held (%)
Private Portfolio Managers Pty Limited 13/08/2020 115,781,145 6.28
Geoffrey James Dixon 13/08/2020 107,599,566 5.84
Jencay Capital Pty Ltd 21/05/2021 122,266,643 6.17
Peter and Diana Diamond Superannuation Fund 21/06/2021 209,000,000 10.54

Shareholders Buying

12 month transaction history compiled from ASX announcements.

Date Name Bought Previous % New %
21-06-21 Peter and Diana Diamond Superannuation Fund 3,000,000 10.39 10.54
21-05-21 Jencay Capital Pty Ltd 28,721,560 5.16 6.17
20-05-21 Peter and Diana Diamond Superannuation Fund 1,000,000 10.34 10.39
12-02-21 Peter and Diana Diamond Superannuation Fund 3,000,000 10.95 10.34

Shareholders Selling

12 month transaction history compiled from ASX announcements.

No sell transactions reported by Substantial Shareholders in the past 12 months.

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
2020 $0.018 30 June
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ADS Historical Price Data (CSV)
Up to 20 years of EOD share price history
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