Adslot Ltd (ads) Logo

Adslot Ltd (ADS)

___:___ · Technology
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ADS Chart

Snapshot

ADS's Principal Activity is the 1) Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and Symphony, market-leading workflow automation technology for media agencies. 2) Services - comprises digital marketing services - provided by the Group's Webfirm division - and projectbased customisation of Trading Technology.

Share Price Activity

Last (Price)
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Volume
Volume (4w avg)
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VWAP
Prev Close
Last Trade

Performance

1 Week
1 Month
2022 YTD
1 Year
vs Sector (1yr) -20.10%
vs ASX 200 (1yr) -40.38%

Size

Market Cap Question Mark Icon
Excludes mandatory escrowed shares and foreign shares.
ASX Rank 1,468 of 2,413
Sector Rank 121 of 233

Key Fundamentals

Shares Issued
Sector Technology
Similar Companies UBN / FLX / ISD
EPS -$0.002
DPS $0.00
Book Value Per Share $0.01

Broker Consensus

ADS is not covered by a major broker, or data from most recent compilation was omitted due to not meeting QA guidelines.

Announcements

Date Heading Pages File Size Time

Corporate Overview

Adslot Ltd (ADS, formerly Webfirm Group Limited) is an Australia based Internet technology and marketing company. It focuses to automate the trading of forward guaranteed display advertising, referred to as automated guaranteed. ADS provides its products and services for all global industries, with operations in North America, Europe and Asia Pacific and is headquartered in Melbourne in Australia. ADS have two product lines which are Trading technology and Services.

Incorporation Details

Incorporated in NSW on 14/05/1975 as Bundabah Forests Ltd. Name changed to Bundabah Ltd on 15/12/1982, to Westmark Corporation Ltd on 07/11/1986, to Resource Property & Investment Ltd on 18/08/1993, to Sino Pacific Investment Ltd on 21/04/1994 and to Bestway Pacific Ltd (BWY) on 10/01/1997. Name changed to Optum Group Limited (OPM) 07/07/2000. Namce changed to Optum Health Limited on 22/04/2003. Name changed to Ansearch Limited (ANH) on 19/12/2005. Code changed to Webfirm Group Limited (WFM) on 1/5/2009.

Corporate Details

Head Office Melbourne VIC 3000
Website www.adslot.com
Registry Computershare
Auditor Grant Thornton Australia
Date Listed 17 Dec 1987

Upcoming Calendar (Forecasted)

Date Event
29/08/2022 Report (Prelim)
21/10/2022 Report (Annual)
23/02/2023 Report (Interim)

Dividend History

DPS and Yield calculations use the Pay Date.

Ex-Date Amount Franking Gross Type Payable
No dividends paid.

See Upcoming Dividends for all ASX companies.

Directors & Management

Directors & Management

Name Title Since Bio
Mr Mark Lucciardo Company Secretary Apr 2022
Mr Thomas (Tom) Arnold Triscari Non Executive Director,Chief Financial Officer Aug 2021

Mr Thomas (Tom) Arnold Triscari

Non Executive Director,Chief Financial Officer

Mr Triscari has digital media domain experience, having acted as a senior executive for adtech organisations throughout the US and Europe. Mr Triscari is currently the founder and Programmatic Economist at Lemonade Projects, which studies programmatic advertising through a microscope of economics, game theory and principles of radical transparency. Mr Triscari has previously acted as Managing Partner of Labmatik; CEO and Board Advisor to Yieldr; Founding Partner at Startupbootcamp Barcelona; Director of Publisher Marketplace & Business Intelligence at Criteo; Director of Sales Operations, Planning & Strategy at Yahoo! EMEA; and Strategy Consultant at IBB Consulting. He also advises various early-stage start-ups YieldPass, WaterCooler HQ, and Fiducia. Mr Triscari was also a visiting Professor of Digital Media at ESADE's MBA program in Barcelona, Spain.

Mr Andrew Dyer Non-Executive Director May 2018

Mr Andrew Dyer

Non-Executive Director

Mr Dyer is a Senior Partner Emeritus and Senior Advisor of The Boston Consulting Group (BCG). Mr Dyer is a member of BCG's global Senior Partner Emeritus Council. Mr Dyer is a member of the Advisory Committee of the recently created Digital Financial Cooperative Research Centre and a member of the Finance Committee of the Council of the Australian National University. In his 27 years with BCG Mr Dyer supported senior executives in leading companies around the world. He also held local, regional and global leadership positions, including leading BCG's People & Organization and Enablement Practices. He was also a member of BCG's global Executive Committee and held roles on several BCG Board Committees. Prior to joining BCG in 1994, Mr Dyer worked for the Commonwealth Bank and the Australian Federal Government. Mr Dyer is a member of the Audit & Risk Committee and a member of the Remuneration Committee.

Ms Sarah Fiona Matheson Morgan Non-Executive Director Jan 2015

Ms Sarah Fiona Matheson Morgan

Non-Executive Director

Ms Morgan has experience in the finance industry, primarily as part of independent corporate advisory firm Grant Samuel. Ms Morgan has been involved in public and private company mergers and acquisitions, as well as equity and debt capital raisings. Ms Morgan is a NonExecutive Director of Nitro Software Limited (from November 2019), Future Generation Global Investment Company Limited (from July 2015) and Whispir Limited (from January 2019). Ms Morgan was previously a NonExecutive Director of Hansen Technology Limited (from October 2014 to December 2019). Ms Morgan is Chair of the Audit and Risk Committee.

Mr Benjamin Dixon Executive Director,Chief Executive Officer Dec 2013

Mr Benjamin Dixon

Executive Director,Chief Executive Officer

Mr Dixon has over 25 years' experience in the advertising and ad-tech industries. This includes both media planning and strategy roles at leading agencies groups such as Publicis and Omnicom. During this period, he was involved in the development of digital media strategies for a number of prominent technology and telecommunications brands in Australia. Mr Dixon was then a founder of Facilitate Digital where he was involved in conceptualizing and developing the Symphony Media workflow platform. During his tenure as Chief Executive Officer at Facilitate Digital he oversaw the international expansion of Symphony and its first adoption by global agency groups. Following the acquisition of Facilitate Digital by Adslot in late 2013 he became an Executive Director of Adslot Limited. Mr Dixon was appointed Chief Executive Officer of Adslot in February 2018.

Mr Adrian Giles Non-Executive Director Nov 2013

Mr Adrian Giles

Non-Executive Director

Mr Giles is an entrepreneur in the Internet and Information Technology industries. In 1997 Mr Giles co-founded Sinewave Interactive which pioneered the concept of marketing a website using search engines and was the first company in Australia to offer Search Engine Optimisation (SEO) as a service. Mr Giles co-founded Hitwise which grew over 10 years to become one of the most recognised global internet measurement brands in the USA, UK, Australia, NZ, Hong Kong, and Singapore. Whilst positioning the company for a NASDAQ listing in early 2007 Hitwise was sold to Experian (LSX: EXPN) in one of Australia's most successful venture capital backed trade sales. Mr Giles is also Chairman of Fortress Esports - an esports and video game entertainment company. Mr Giles is Chair of the Remuneration Committee and a member of the Audit & Risk Committee

Mr Andrew John Barlow Executive Chairman,Executive Director Aug 2011

Mr Andrew John Barlow

Executive Chairman,Executive Director

Mr Barlow is the Founder and Non-Executive Chairman of Adslot. An experienced technology entrepreneur, Mr Barlow cofounded online competitive intelligence company, Hitwise, with Adrian Giles in 1997. Hitwise was ranked one of the Top 10 fastest growing companies by Deloitte for five years running, before being sold to Experian Group (LSX. EXPN) in May 2007. Mr Barlow was also Founder and CEO of Max Super, an online retail superannuation fund sold to Orchard Funds Management in 2007. Mr Barlow also led the seed investment round in Nitro Software Limited (ASX: NTO) and served as a non-executive director and strategic advisor to Nitro (from January 2007 until August 2020). Mr Barlow is also the Founder of Venturian, a privatelyowned venture capital fund with investments in earlystage technology companies with unique IP, highly scalable business models and global market potential, currently focused on emerging fintech and crypto platforms. In July 2020, Mr Barlow became Non-Executive Chairman (from Executive Chairman). Mr Barlow is also a member of the Remuneration Committee

Mr Tom Peacock Chief Commercial Officer N/A

Director Transactions

ADS directors must report any change in shareholding to the ASX within 5 business days.

See Director Transactions for all ASX companies.

Date Director Type Amount Price Value Notes
11/05/22 Sarah Morgan Issued 468,459 $0.017 $7,963 Rights issue
11/05/22 Adrian Giles Issued 1,886,939 $0.017 $32,077 Rights issue
11/05/22 Andrew Dyer Issued 7,743,786 $0.017 $131,644 Rights issue
11/05/22 Benjamin Dixon Issued 938,947 $0.017 $15,962 Rights issue
11/05/22 Andrew Barlow Issued 9,566,916 $0.017 $162,637 Rights issue
10/05/22 Sarah Morgan Issued 72,647 $0.017 $1,234 Rights issue
10/05/22 Adrian Giles Issued 746,753 $0.017 $12,694 Rights issue
10/05/22 Andrew Dyer Issued 3,241,843 $0.017 $55,111 Rights issue
10/05/22 Benjamin Dixon Issued 1,946,572 $0.017 $33,091 Rights issue
10/05/22 Benjamin Dixon Issued 265,409 $0.017 $4,511 Rights issue
10/05/22 Andrew Barlow Issued 4,117,648 $0.017 $70,000 Rights issue
10/05/22 Andrew Barlow Issued 58,824 $0.017 $1,000 Rights issue
10/05/22 Andrew Barlow Transfer 1,000,000 $0.017 $17,000 Off-market transfer
10/05/22 Andrew Barlow Transfer 1,000,000 $0.017 $17,000 Off-market transfer
07/12/21 Andrew Barlow Buy +1,000,000 $0.025 $25,000 On-market trade
23/11/21 Andrew Dyer Issued 2,500,000 $0.027 $67,500 Issue of options
04/10/21 Benjamin Dixon Expiry 1,000,000 $0.028 $28,000 Options expired
09/09/21 Andrew Dyer Buy +1,000,000 $0.029 $28,600 On-market trade
06/09/21 Andrew Barlow Buy +2,297,332 $0.025 $57,433 On-market trade
02/02/21 Andrew Barlow Issued 2,500,000 $0.029 $72,500 Placement
02/02/21 Andrew Dyer Issued 2,500,000 $0.029 $72,500 Placement
02/02/21 Sarah Morgan Issued 1,034,483 $0.029 $30,000 Placement
28/01/21 Benjamin Dixon Issued 18,000,000 $0.029 $522,000 Issue of options
28/01/21 Andrew Dyer Issued 2,500,000 $0.029 $72,500 Issue of options
23/09/20 Andrew Barlow Buy +2,500,000 $0.026 $64,662 On-market trade
08/09/20 Andrew Barlow Buy +4,350,000 $0.022 $97,400 On-market trade
28/08/20 Andrew Dyer Buy +2,500,000 $0.024 $60,000 On-market trade
28/08/20 Adrian Giles Buy +399,201 $0.025 $9,980 On-market trade
25/03/20 Andrew Barlow Buy +1,500,000 $0.01 $15,000 On-market trade
20/03/20 Adrian Giles Buy +1,000,000 $0.012 $11,745 On-market trade
18/03/20 Andrew Dyer Buy +6,452,000 $0.01 $67,477 On-market trade
17/03/20 Andrew Barlow Buy +2,750,000 $0.011 $29,750 On-market trade
29/01/20 Adrian Giles Issued 2,000,000 $0.025 $50,000 Placement
29/01/20 Andrew Dyer Issued 6,000,000 $0.025 $150,000 Placement
29/01/20 Andrew Barlow Issued 6,000,000 $0.025 $150,000 Placement
29/01/20 Adrian Giles Issued 2,000,000 $0.025 $50,000 Placement
04/09/19 Andrew Dyer Buy +1,000,000 $0.027 $27,000 On-market trade
20/05/19 Adrian Giles Buy +2,000,000 $0.025 $50,000 On-market trade
20/05/19 Andrew Barlow Buy +4,928,000 $0.025 $123,200 On-market trade
20/05/19 Andrew Dyer Buy +7,000,000 $0.025 $175,000 On-market trade

Director Interests

The current holdings of ADS directors.

Director Last Notice Direct Shares Indirect Shares Options Convertibles
Sarah Morgan 11/05/2022 0 1,776,089 N/A N/A
Andrew Dyer 11/05/2022 N/A 66,096,971 9,000,000 N/A
Andrew Barlow 11/05/2022 1,000,000 83,684,564 0 N/A
Adrian Giles 11/05/2022 393,333 17,328,483 0 N/A
Benjamin Dixon 11/05/2022 5,716,306 35,038,282 18,000,000 N/A
Thomas (Tom) Triscari 09/08/2021 N/A N/A 6,000,000 N/A

Shareholder Info

Top 20 Shareholders

Data supplied by Morningstar and accurate on Aug 13, 2021.

It's not possible to publish a real-time Top 20 Shareholder list. Companies are not obliged to report this data (with the exception of Substantial Shareholders above 5%). If a company chooses to publish the data, it's usually once a year in their Annual Report.

All data is manually compiled so there might be a delay between the Annual Report being published and the data appearing on Market Index (<7 days for ASX 300 and up to 30 days for micro-caps).

Name Shares Capital
National Nominees Limited 261,161,021 13.18%
Mr Peter Diamond + Mrs Diana Diamond 205,000,000 10.34%
J P Morgan Nominees Australia Pty Limited 144,225,094 7.28%
Dawnie Dixon Pty Ltd 86,046,522 4.34%
Mr Andrew Barlow 67,702,668 3.42%
J & M Barlow Pension Fund 63,991,724 3.23%
Invia Custodian Pty Limited 60,252,850 3.04%
Capital Accretion Pty Ltd 43,068,966 2.17%
Mr Keith Knowles 40,579,799 2.05%
Zero Nominees Pty Ltd 37,382,304 1.89%
Bnp Paribas Nominees Pty Ltd Six Sis Ltd 35,535,638 1.79%
Ambleside Ventures Pty Ltd 33,091,710 1.67%
Sapeame Pty Ltd 32,941,379 1.66%
Mr Peter Stankovic 24,017,150 1.21%
Parks Australia Pty Ltd 21,740,000 1.10%
Stock Range Pty Ltd 21,144,014 1.07%
Charmed5 Pty Ltd 20,000,000 1.01%
G & D Dixon Investments Pty Ltd 12,302,184 0.62%
Mr David William Holzworth + Mrs Jane Elizabeth Holzworth 12,000,000 0.61%
Sisug Pty Ltd 11,434,561 0.58%

Shareholder Distribution

As reported in the most recent Annual Report.

Holding Size 1 - 1,000 1,001 - 5,000 5,001 - 10,000 10,001 - 100,000 100,001+ Total
No. of Shareholders 206 300 421 1,087 868 2,882

Substantial Shareholders

A substantial shareholder is a person or entity that owns 5% or more of the voting shares in a company. Shares can be held through multiple entities, so the Substantial Shareholders list differs from the Top 20 Shareholders list.

Shareholding changes less than 1% do not require notification to the market. When all “Last Notice” dates are identical, it suggests that no (or minimal) change has occurred since the most recent Annual Report.

Name Last Notice Total Shares Shares Held (%)
Geoffrey James Dixon 13/08/2021 107,599,566 5.43
Jencay Capital Pty Ltd 13/08/2021 122,385,409 6.17
Peter and Diana Diamond Superannuation Fund 13/08/2021 205,000,000 10.34
Private Portfolio Managers Pty Limited 21/04/2022 208,907,133 10.01

Shareholders Buying

12 month transaction history compiled from ASX announcements.

Date Name Bought Previous % New %
21-04-22 Private Portfolio Managers Pty Limited 110,133,782 6.92 10.01
21-06-21 Peter and Diana Diamond Superannuation Fund 3,000,000 10.39 10.54
21-05-21 Jencay Capital Pty Ltd 28,721,560 5.16 6.17
20-05-21 Peter and Diana Diamond Superannuation Fund 1,000,000 10.34 10.39

Shareholders Selling

12 month transaction history compiled from ASX announcements.

No sell transactions reported by Substantial Shareholders in the past 12 months.

Historical Data

Share Price History

Date Close Change %Chg Open High Low Volume Turnover

Historical Data

Year Closing Price Last Trade
2021 $0.027 30 June
2020 $0.018 30 June
ADS Historical Price Data (CSV)
Up to 20 years of EOD share price history
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