ADS's Principal Activity is the 1) Trading Technology - comprises Adslot Media, a leading global media trading technology platform, and Symphony, market-leading workflow automation technology for media agencies. 2) Services - comprises digital marketing services - provided by the Group?s Webfirm division - and projectbased customisation of Trading Technology.
|Bid / Ask||-|
|Volume (4w avg)|
|vs Sector (1yr)||+38.45%|
|vs ASX 200 (1yr)||+94.59%|
|ASX Rank||1317 of 2,564|
|Sector Rank||113 of 204|
Adslot Ltd (ADS, formerly Webfirm Group Limited) is an Australia based Internet technology and marketing company. It focuses to automate the trading of forward guaranteed display advertising, referred to as automated guaranteed. ADS provides its products and services for all global industries, with operations in North America, Europe and Asia Pacific and is headquartered in Melbourne in Australia. ADS have two product lines which are Trading technology and Services.
Incorporated in NSW on 14/05/1975 as Bundabah Forests Ltd. Name changed to Bundabah Ltd on 15/12/1982, to Westmark Corporation Ltd on 07/11/1986, to Resource Property & Investment Ltd on 18/08/1993, to Sino Pacific Investment Ltd on 21/04/1994 and to Bestway Pacific Ltd (BWY) on 10/01/1997. Name changed to Optum Group Limited (OPM) 07/07/2000. Namce changed to Optum Health Limited on 22/04/2003. Name changed to Ansearch Limited (ANH) on 19/12/2005. Code changed to Webfirm Group Limited (WFM) on 1/5/2009.
|No dividends paid.|
See Upcoming Dividends for all ASX companies.
|Mr Andrew Dyer||Non-Executive Director||May 2018||
Mr Andrew Dyer
Mr Dyer is a Senior Partner and Director of The Boston Consulting Group (BCG). Mr Dyer has held local, regional and leadership positions, including leading BCG's People & Organization and Enablement Practices. He has also been a Member of BCG's global Executive Committee and holds roles on a number of BCG Board Committees. Mr Dyer has over 26 years consulting experience supporting senior executives to led companies around the world, with a focus on financial and other services businesses. Mr Dyer is also a Member of the Finance Committee of the Council of the Australian National University. Prior serving at BCG in 1994, Mr Dyer has had work for the Commonwealth Bank and the Australian Federal Government. He is a Member of the Risk Committee.
|Ms Felicity Conlan||Chief Financial Officer,Company Secretary||Aug 2017|
|Ms Sarah Fiona Matheson Morgan||Non-Executive Director||Jan 2015||
Ms Sarah Fiona Matheson Morgan
Ms Morgan has experience in the finance industry, as part of independent corporate advisory firm Grant Samuel. Ms Morgan has been part of public and private company mergers and acquisitions, as well as equity and debt capital raisings. Ms Morgan is a Non-Executive Director of Nitro Software Limited, Future Generation Global Investment Company Limited and Whispir Limited. Ms Morgan was a NonExecutive Director of Hansen Technology Limited for part of the 2020 year. She is Chair of the Risk Committee.
|Mr Benjamin Dixon||Executive Director,Chief Executive Officer||Dec 2013||
Mr Benjamin Dixon
Executive Director,Chief Executive Officer
Mr Dixon has a career in the advertising industry goes back over 20 years and includes roles at agency groups including DDB and Mojo. He has experience across both the media buying and account management fields having held senior positions directing accounts for advertisers such as Telstra and Kraft Foods. He was in charge for the development and implementation of e-commerce and online strategies across a number of advertisers. In 1999 Mr Dixon conceptualised and then co-founded Facilitate Digital Pty Ltd, assuming the role of General Manager. Then in 3 years he played an role in steering the business through an industry collapse to a position of strength.
|Mr Adrian Giles||Non-Executive Director||Nov 2013||
Mr Adrian Giles
Mr Giles is an entrepreneur in the Internet and Information Technology industries. In 1997 Mr Giles co-founded Sinewave Interactive which has had pioneer the concept of marketing a website using search engines and was the company in Australia to offer Search Engine Optimisation (SEO) as a service. Mr Giles co-founded Hitwise. Mr Giles is also Chairman of ORDER Esports and Chairman of Fortress Esports. He is a member of the the Risk Committee.
|Mr Andrew John Barlow||Executive Chairman,Executive Director||Aug 2011||
Mr Andrew John Barlow
Executive Chairman,Executive Director
Mr Barlow is an experienced technology entrepreneur. Prior Mr Barlow co-founded online competitive intelligence company, Hitwise, with Adrian Giles. Mr Barlow was also Founder and CEO of Max Super. Mr Barlow is also the Founder of Venturian.
|Tom Peacock||Chief Commercial Officer||N/A|
ADS directors must report any change in shareholding to the ASX within 5 business days.
See Director Transactions for all ASX companies.
|28/01/21||Benjamin Dixon||Issued||18,000,000||$0.029||$522,000||Issue of options|
|28/01/21||Andrew Dyer||Issued||2,500,000||$0.029||$72,500||Issue of options|
|23/09/20||Andrew Barlow||Buy||+2,500,000||$0.026||$64,662||On-market trade|
|08/09/20||Andrew Barlow||Buy||+4,350,000||$0.022||$97,400||On-market trade|
|28/08/20||Andrew Dyer||Buy||+2,500,000||$0.024||$60,000||On-market trade|
|28/08/20||Adrian Giles||Buy||+399,201||$0.025||$9,980||On-market trade|
|25/03/20||Andrew Barlow||Buy||+1,500,000||$0.01||$15,000||On-market trade|
|20/03/20||Adrian Giles||Buy||+1,000,000||$0.012||$11,745||On-market trade|
|18/03/20||Andrew Dyer||Buy||+6,452,000||$0.01||$67,477||On-market trade|
|17/03/20||Andrew Barlow||Buy||+2,750,000||$0.011||$29,750||On-market trade|
|04/09/19||Andrew Dyer||Buy||+1,000,000||$0.027||$27,000||On-market trade|
|20/05/19||Adrian Giles||Buy||+2,000,000||$0.025||$50,000||On-market trade|
|20/05/19||Andrew Barlow||Buy||+4,928,000||$0.025||$123,200||On-market trade|
|20/05/19||Andrew Dyer||Buy||+7,000,000||$0.025||$175,000||On-market trade|
|31/01/19||Benjamin Dixon||Issued||250,000||$0.04||$10,000||Conversion of securities|
|31/01/19||Benjamin Dixon||Exercise||250,000||$0.04||$10,000||Conversion of securities|
The current holdings of ADS directors.
|Director||Last Notice||Direct Shares||Indirect Shares||Options||Convertibles|
A substantial shareholder is a person or entity that owns 5% or more of the voting shares in a company. Shares can be held through multiple entities, so the Substantial Shareholders list differs from the Top 20 Shareholders list.
Shareholding changes less than 1% do not require notification to the market. When all “Last Notice” dates are identical, it suggests that no (or minimal) change has occurred since the most recent Annual Report.
|Name||Last Notice||Total Shares||Shares Held (%)|
|Private Portfolio Managers Pty Limited||13/08/2020||115,781,145||6.28|
|Geoffrey James Dixon||13/08/2020||107,599,566||5.84|
|Jencay Capital Pty Ltd||13/08/2020||93,545,083||5.07|
|Peter and Diana Diamond Superannuation Fund||12/02/2021||205,000,000||10.34|
12 month transaction history compiled from ASX announcements.
|Date||Name||Bought||Previous %||New %|
|12-02-21||Peter and Diana Diamond Superannuation Fund||3,000,000||10.95||10.34|
12 month transaction history compiled from ASX announcements.
No sell transactions reported by Substantial Shareholders in the past 12 months.
All data on this page is supplied by the ASX, Morningstar and Market Index. Read the disclaimer.