REPORTING SEASON

No growth but unwinding inventories pumps Kogan shares 30% higher

Kogan shares break a longstanding tradition of tumbling after an earnings update

Lead Writer
28 July 2022
This article is more than 12 months old and may be outdated
2 min read
No growth but unwinding inventories pumps Kogan shares 30% higher

Source: Unsplash

Mentioned

KEY POINTS

  • Kogan expects to deliver flat FY22 revenue growth, while earnings are poised to fall -69%
  • Inventories have fallen substantially, from $227.9m at the end of FY21 to $161.m
  • Kogan shares are still down -52% year-to-date and -83% away from all-time highs

Kogan (ASX:KGN) shares have snapped a longstanding tradition of freefalling after a business update, opening 7% higher as the market opened.

A frenzy of buying activity has pushed the stock 37% higher at 11:30 am AEST, with current volumes sitting at 2.7m compared to its 20-day average of about 800,000.

At face value, Kogan announced a rather muted fourth quarter and full-year FY22 update.

Full year

FY22

FY21

% change

Gross sales ($m)

1,180

1,179

-0.1%

Gross profit ($m)

184.6

203.7

-9.4%

Adjusted EBITDA ($m)

19.1

61.8

-69.0%

Table: Market Index | Source: Kogan

Perhaps what was most encouraging, was the "significant unwinding" of inventories from $227.9m at the end of FY21 to now, $161.1m.

Even after a near 40% rerate, Kogan shares are still down -52% year-to-date and -83% away from October 2020 all-time highs.

The curse is broken

Since the beginning of 2021, Kogan had a ritual of purging its valuation every few months with poor business and/or financial updates.

2021

  • 29 Jan: Business update (-8.5%)

  • 26 Feb: 1H21 results (-10.4%)

  • 23 Apr: Business Update (-14.3%)

  • 21 May: Business Update (-14.6%)

  • 21 July: Business Update (-1.5%)

  • 24 Aug: FY21 results (-15.5%)

  • 20 Oct: Business Update (+6.7%)

  • 25 Nov: Annual General Meeting (-4.3%)

2022

  • 27 Jan: Business update (-12.3%)

  • 25 Feb: 1H21 results (-6.2%)

  • 29 Apr: Business update (-13.9%)

  • 28 Jul: Business update (+39.6%)

Excluding today's move, the average decline was -8.6%. Now it's improved to -4.6%.

Kogan.com Ltd (ASX KGN) Share Price chart
Kogan 12-month share price chart

ABOUT THE AUTHOR

Lead Writer

Kerry holds a Bachelor of Commerce from Monash University. He is passionate about equity research and trading (swing and intraday), with a focus on breaking down market-related catalysts into clear, contextual insights and developing data-driven market biases.

05/06/2026