Insider Trades: 4 ASX 200 directors bought these stocks last week (plus one CEO selldown)
Accent Group's CEO sold $738,200 worth of shares despite the company landing a major JV deal with UK's Frasers Group last month.
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Mentioned
Welcome back to the Insider Trades Series – a weekly summary of on-market ASX 200 director transactions valued at more than $10,000. The trades have all taken place between 28 April and 1 May 2025. Directors have up to 5 business days to notify the ASX of their trades.
The volume of transaction activity remains relatively subdued for a third consecutive week, despite buoyant equity markets (S&P/ASX 200 now trading 3% above pre-Liberation Day levels) and trade de-escalation hints.
Top ASX 200 Insider Trades
Code | Company | Date | Director | Type | Price | Value |
|---|---|---|---|---|---|---|
Accent Group | 28/04/25 | Sell | $1.81 | $738,200 | ||
Brambles | 29/04/25 | Buy | $19.61 | $196,100 | ||
Kelsian Group | 28/04/25 | Buy | $2.60 | $130,000 | ||
Reece | 28/04/25 | Buy | $15.74 | $31,480 | ||
Pantoro Gold | 28/04/25 | Buy | $2.81 | $28,049 |
Key Takeaways
Accent Chief Executive Officer Daniel Agostinelli sold $738,200 worth of shares last week, following a $694,817 sale the previous week, totaling approximately 4.8% of his holdings. He retains beneficial ownership of about 16.5 million shares, valued at roughly $31.3 million.
In a strategic move last month, Accent secured a 25-year partnership with the UK's Frasers Group to introduce Sports Direct in Australia and New Zealand, supported by a $60.5 million equity placement from Frasers. The deal, widely regarded as sound by analysts, grants Accent access to Frasers' global brand portfolio and supplier network, targeting at least 50 stores by 2031, with an aspirational goal of 100. This follows a ~36% share price decline from December 2024, prompting some analyst upgrades. Prior to the announcement, Citi analysts estimated an ~11% FY24 EBITDA boost if Sports Direct achieves one-third of Rebel’s store network. However, opinions on execution vary: while some view the rollout as feasible, others highlight challenges like leasing, brand awareness, and competition from established players like Rebel and JD Sports.
In other insider activity, transactions from Brambles, Kelsian, and Reece involved Non-Executive Directors.
Pantoro’s Managing Director, Paul Cmrlec, acquired 10,000 shares ($28,049), boosting his ownership by ~1.1% to 896,281 shares. His purchase coincides with a ~6% pullback in gold prices (from its April 21 peak of US$3,500). Most large cap gold stocks have pulled back sharply, down around 10-15%. Interestingly, Pantoro shares have held up relatively well, down just 7% from recent highs.
