Tuula Rytila

Ms Rytila is a senior executive, with over 30 years' experience across the consumer technology and product sector in technologies, digitisation and product management. Ms Rytila brings an international perspective having worked across Europe, North America, Asia and Africa. Her most recent focus has been on driving global business model change and customer experience optimisation. Ms Rytila has insight into product roadmaps, product development, consumer insights as well as experience with global go-to-market strategies and e-commerce. Before joining the Board, Ms Rytila worked for Microsoft for 9 years, with global responsibility for Microsoft Digital Stores. Prior to this, during her 15 years with Nokia, Ms Rytila rose to the position of global CMO. Ms Rytila is currently a director of Fugro (since April 2025), Kempower Oyj (since August 2023) and Bang & Olufsen A/S (since August 2019).