Michael Sullivan

Mr Sullivan commenced as a bookmaker in Brisbane in 1988 and was the CEO of Sportingbet Australia/William Hill until 2014. During his 13 years as CEO of Sportingbet Australia, he grew the Company into one of Australias leading online corporate bookmakers. He also served as an adviser to the Sportingbet PLC board as it expanded its international operations. In 2012, Sportingbet acquired competitor Centrebet and integrated Centrebet into its technology platform. He remained as CEO of William Hill Australia to oversee the acquisition of tomwaterhouse.com and following the integration of that business he departed William Hill Australia in April 2014 and founded BlueBet, which has repeated the early growth of Sportingbet Australia. His depth of experience in the Australian and international wagering market is invaluable to the success of betrs strategy.