Mr. Li has facilitated travel between Australia, New Zealand, and China. Founder of VTOUR Travel which is the outbound travel wholesaler to Australia, Mr. Li's influence on China's tourism sector is substantial. His 'Sunny Australia Vision' platform annually sends 25,000 tourists to Australia, while Grand Aust. International welcomes nearly 60,000 visitors as an inbound tour operator each year. His portfolio includes Australian acquisitions such as Azzura Greens Resort, Sky Broadbeach Seafood Restaurant and the historic Rivermills farm. Recognised for his contributions, Mr. Li is a member of the Senior Industry Advisory Group of the Australian Government since 2011 and Queensland Government since 2017 and the first Aussie Specialist China Ambassador for Tourism Australia. Possessing insights into the cultural dynamics between China, Australia and New Zealand, Mr. Li continues to be an influencer in global tourism.
