Mr Li is a figure in international tourism and has played a role in facilitating travel between Australia, New Zealand, and China. As the founder of VTOUR Travel, recognized as the outbound travel wholesaler to Australia, Li has established influence within tourism industry. Through the Sunny Australia Vision platform, Li helps bring approximately 25,000 tourists to Australia each year, while Grand Aust. International welcomes nearly 60,000 visitors annually as an inbound tour operator. His efforts have contributed to strengthening tourism and business connections between Australia and China. His business portfolio includes several Australian acquisitions, including Azzura Greens Resort, Sky Broadbeach Seafood Restaurant, and the historic Rivermills Farm. In recognition of his contributions, Li has served on the Senior Industry Advisory Group of the Australian Government since 2011 and the Queensland Government since 2017. Li was also appointed as the first Aussie Specialist China Ambassador for Tourism Australia. Drawing on cultural and business ties across China, Australia, and New Zealand, Li continues to be a figure in global tourism, promoting international travel, cross-border investment, and economic relationships between the regions.
