Georg Ell

Mr Ell during his time as Chief Executive Officer of Smoothwall, he focused on growth through developing a culture, innovating with new product lines, a transition to a SaaS business model and M&A. Prior to joining Smoothwall, Mr Ell was a Director for Western Europe at Tesla for more than four years where he led a team of over 330 people across the UK, Ireland, Netherlands, Belgium and Luxembourg on a mission towards adoption of sustainable energy. He was also the general manager of EMEA for the enterprise social networking service Yammer which was acquired by Microsoft. Mr Ell started his career at Microsoft where he was the first quota-carrying salesperson for Microsoft's enterprise cloud business in Europe. Today, Mr Ell is CEO of Phrase, a Carlyle-backed SaaS language technology business which uses AI, machine translation and workflow technology to help companies of all sizes to localize all forms of their content.