Mr Fry is currently the Chief Executive Officer of Australian Wool Innovation Limited (Woolmark) and has no other listed company directorships. Before joining Woolmark in 2026, Mr Fry had a 30-year career with global drinks business Pernod Ricard, where he was recently (2019-2025) Chairman and CEO of Pernod Ricard Winemakers. He was President and CEO of Pernod Ricard USA from 2012-2016 and President and CEO of Pernod Ricard Brasil from 2009-2012 after a stint as VP Marketing Asia from 2005-2009. Mr Fry was Chairman of industry body Alcohol Beverages Australia from 2017-2021 and has also been a Board member of both Spirits and Cocktails Australia and the Distilled Spirits Council of the USA.
