Dr Gien is the CEO of Good Design Australia, Chair of the Australian Good Design Awards, and Deputy Chair of the Australian Design Council. He has spent the past 25 years advocating for the value of good design to improve our social, economic, cultural and environmental quality of life. He became a Senator of the World Design Organization (WDO), the global body for Industrial Design, after serving as President (2013-2015). Prior to establishing Good Design Australia, Brandon was the Executive Director of Design Strategy at Standards Australia, recognised by the Australian Government as the nation's peak standards body. He was made an Honorary Design Ambassador to Japan, an international design advocacy role organised by the Japan Institute of Design Promotion (JDP) was recognised as a Fellow of the Design Institute of Australia. He is Member of Risk Management Committee.