Mr Reed has over 30 years of experience in technology, marketing, strategy and business development gained from various roles held in Asia, Europe, the USA and Australia. He is currently the co-Managing Director of Potentia, a private equity firm focused on technology businesses, the President of the GWS Giants AFL team and a Member of the Climate Change Authority. He was formerly the President of the Business Council of Australia and the CEO of MYOB. Prior to joining MYOB, he also held senior management roles in sales, marketing, product management and business development with software and technology businesses in Silicon Valley. He is Member of the People and Culture Committee.