Mr Basha Bringing over two decades of experience in the finance industry, Mr Basha is a seasoned finance executive with experience driving business performance, achieving strategic business outcomes and delivering consistent success managing multiple transactions including capital investments, merger and acquisition, divestments, restructures, and a range of transformation projects. In 2003, Mr Basha joined Accor where he has held a number of positions and is currently Chief Financial Officer for the Premium, Midscale and Economy Brands in Middle East, Africa, Turkey and Asia-Pacific. He commenced his career at KPMG in 1999, where he spent five years as an auditor in its Consumer and Industrial Markets group.