Mr Leffler has experience in developing digital brands and networks in the start-up communities of Silicon Valley and Australasia. Ido is the co-founder and Chief Executive Officer at Yoobi, an US-based school supplies company. He is also a co-founder of Yes To Inc. - a global natural beauty brand; and of Beach House Group - a consumer product house. Ido is a non-executive director of Vestergaard- one of the producers of malaria prevention bed nets - and The Lux Group (Luxury Escapes). He was a non-executive director of Spark New Zealand Limited for six years until November 2020. Ido also sits on other corporate and advisory boards, including as an emeritus member of the United Nations Foundation Global Entrepreneur Council. He is member of Risk Committee, People & Culture Committee.
