Mr Horrocks established himself as an early pioneer of the mobile app industry co-founding the commercial iPhone app company in 2007, Polar Bear Farm. He is one of a number of experienced New Zealand entrepreneurs who've built internationally digital enterprises. With clients including Expedia, DreamWorks, HBO, OREO, CNN, Time Magazine as well as NZ Herald, Horrocks helped launch over 100 mobile apps with his mobile agency Carnival Labs, many of which were featured by Apple. Guy Horrocks has since launched a new real-time data warehouse called SOLVE and is also a director of New Zealand Mint Limited and Jade Technology. He is member of People Committee.