Mr Whittle is an experienced ASX board director and has a background in brand, data technology, omni-channel retail and digital transformation experience. He is a founder and former Chief Executive Officer of Lexer, a global software company helping brands and retailers genuinely understand and engage their customers. David's executive career spans over 20 years, including 10 years with global advertising group M&C Saatchi in a number of local and international leadership roles, culminating in three years as Managing Director in Australia. Among other achievements, he established, led and grew M&C Saatchi's digital business throughout the Asia Pacific and the USA. David is a non-executive director of Challenger Limited and Challenger Life Company Limited (both from June 2025), Michael Hill International Limited (since August 2023) and Lexer Pty Ltd (since December 2016). David is a former non-executive director of Myer Holdings Limited (2015 - 2024). He is a member of the Risk and Compliance Committee and the Technology Advisory Working Group.
