Mr Bob has over twenty-five years of combined operational, engineering, and commercial experience in industrial minerals, and base metals, with an emphasis on improving profitability from mine to market. Bob's experience spans plant design and start-ups, new process and product development, and sales and marketing experience in mature and emerging markets for a wide range of minerals including zircon, rutile, borates, diatomite, silica, perlite, and more recently in zinc, lead, and associated by-products. Bob has had success across bulk minerals and non-ferrous metals by always maintaining a focus on adding value via developing and implementing an industrial marketing model that creates uplift in a business by understanding the balance between mine to market, and market to mine. His specialties include Industrial minerals, growth platforms, product development, and sales and marketing of non-commodity minerals, and commodity metals. Sales and marketing strategies, with a focus on the customer, product, and regional segmentation that improved profitability and created sustainable competitive advantage.
