Appen shares plunge 29% on unexpected first-half loss

Tue 02 Aug 22, 10:47am (AEDT)
drowning in ocean with hand up for help
Source: Unsplash

Key Points

  • Appen expects to deliver a -US$3.8m loss compared to consensus expectations of US$4.5m
  • Challenging macro conditions and a slowdown in advertising spend weighed
  • Business performance in July has shown no improvement, uncertainty for rebound remains

Appen (ASX: APX) shares plummeted as much as -29% on Tuesday after posting an unexpected loss in the first-half as major customers like Facebook and Google reign in advertising spend.

Bloomberg estimates expected Appen to deliver a first-half profit of US$4.5m.

At a glance

Half year



Change %

Revenue (US$m)




Underlying EBITDA (US$m)




Underlying EBITDA margin (%)




Underlying net loss after tax (US$m)




Cash balance (US$m)




Source: Appen | Table: Market Index

Macro and ad spend

“The first half of the financial year has been characterised by challenging external operating and macro conditions, which has resulted in weaker digital advertising demand, and a slowdown in spending by some of our major customers," said CEO Mark Brayan in a statement.

“This has especially impacted our Global division, particularly those customers with a high exposure to digital advertising," added Brayan.

In recent years, the Global division has accounted for approximately 70-80% of Group revenues, with clients highly concentrated towards a handful of big US tech giants like Google, Facebook, Amazon and Microsoft.

Margins plummet

Appen warned in February about higher costs in the first half, primarily driven by transformation and investment costs, resulting in higher employee expenses, recruitment and IT costs.

Still, margins declined at an alarming rate from 17.6% to 5.2%.

Hindsight is a beautiful thing

In hindsight, the downgrade is not surprising taking into context the trend in US quarterly earnings.

Social media companies like Meta, Twitter, Snapchat, Youtube (owned by Alphabet) and Pinterest all missed second quarter earnings expectations, and all attributed the underperformance to a weak online advertising market.


Appen said it expects to achieve higher volumes in the second half due to the delivery of seasonal projects and ramp up in existing projects.

This might be wishful thinking given its warning that there has so far been "no improvement in July trading" and continued uncertainty for advertising demand.

Appen share price chart
Appen share price chart


Written By

Kerry Sun

Content Strategist

Kerry holds a Bachelor of Commerce from Monash University. He is an avid swing trader, focused on technical set ups and breakouts. Outside of writing and trading, Kerry is a big UFC fan, loves poker and training Muay Thai. Connect via LinkedIn or email.

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