Ms Liu is a Director, entrepreneur and C-suite executive. Ms Liu brings to the TWE Board over 20 years of experience in e-commerce and luxury consumer goods. Up until June 2024, Ms Liu was the President of Farfetch Asia Pacific, an e-commerce luxury clothing and beauty business, and a member of the Executive Board. Ms Liu began at Farfetch in 2018 and led the companys growth in Greater China and the Asia Pacific. In 2013, Ms Liu co-founded CuriosityChina, a market leader in digital marketing and marketing technology solutions for luxury brands. As CEO of CuriosityChina, Ms Liu worked with over 100 international brands from the fashion, lifestyle, watches, jewelry and retail industries. CuriosityChina was acquired by Farfetch in 2018 as a strategic investment and, following this transaction, Farfetch brought Ms Liu on to execute expansion plans in China. Prior to co-founding CuriosityChina, Ms Liu joined Groupon China (a joint venture between Groupon and Tencent) in 2011 where she became Vice President and successfully launched the business across China, leading to its IPO.
